What are the responsibilities and job description for the Chief Marketing Officer (CMO) position at Bubble?
Reports to: CEO
Location: New York, NY (Hybrid)
Compensation: $200,000.00-$300,000.00
About the Role
Bubble is reinventing mass skincare.
The brand was built to close a long‑standing gap in the industry: accessible skincare that is genuinely effective, dermatologist‑developed, and emotionally resonant. Not cold or intimidating. Not trend‑driven or superficial. Clinical, thoughtful, and human.
As Bubble continues to scale globally across mass retail and DTC, the role of Chief Marketing Officer is critical. This role exists to ensure that as the business grows, the brand becomes clearer, stronger, and more trusted, not diluted.
The CMO will lead Bubble's entire marketing function and be accountable for how the brand shows up everywhere: across social, paid media, PR, retail, product launches, and storytelling. This is a senior operating role for a modern marketing leader who can balance brand, performance, and cultural relevance with rigor and discipline.
What You'll Own
Brand Strategy & Positioning
- Own and evolve Bubble's brand positioning at the intersection of clinical credibility and emotional connection.
- Ensure clarity, consistency, and restraint across all brand expression.
- Translate dermatology, formulation science, and clinical proof into language that builds trust and understanding.
- Lead end‑to‑end go‑to‑market strategy for all product launches across DTC and retail.
- Own product storytelling, education, and claims communication in close partnership with Product, R&D, and Regulatory.
- Ensure launches are thoughtful, credible, and commercially effective.
- Build scalable launch frameworks that work across markets.
- Own growth strategy across paid channels, including social, search, video, creators, and emerging platforms.
- Balance efficiency, scale, and long‑term brand health.
- Establish clear performance goals, measurement frameworks, and testing rigor.
- Own Bubble's social and content strategy across platforms.
- Set direction for organic social, creator partnerships, and always‑on content.
- Ensure content is platform‑native, culturally relevant, and aligned with Bubble's clinical‑yet‑human voice.
- Lead global PR and communications strategy, including press, influencer seeding, partnerships, and brand moments.
- Shape how Bubble participates in culture in a way that feels earned and credible.
- Oversee launches, announcements, and reactive communications with intention and consistency.
- Own marketing strategy across mass and specialty retail partners.
- Ensure strong in‑store storytelling, shelf presence, and launch execution.
- Partner closely with Commercial and Sales teams to align marketing support with retail priorities.
- Define clear goals, KPIs, and operating rhythms across marketing.
- Use consumer insight and data to guide decisions and prioritize investment.
- Bring structure and accountability without unnecessary bureaucracy.
- Build, lead, and develop a high‑performing, senior marketing organization.
- Set clear structure, roles, and expectations across brand, growth, social, PR, retail, and product marketing.
- Foster a culture of high standards, thoughtful decision‑making, and ownership.
- 12 years of senior marketing leadership experience at a modern consumer brand.
- Experience scaling brands across social, paid media, PR, retail, and product marketing.
- Strong understanding of how to build trust through science, transparency, and storytelling.
- Proven ability to balance brand building with performance‑driven growth.
- Experience leading senior teams in fast‑moving, founder‑led environments.
- Strong judgment, taste, and comfort making hard tradeoffs.
Bubble is proving that mass skincare can be clinically rigorous, emotionally resonant, and accessible at the same time.
This role offers real ownership, real scope, and the opportunity to help define what modern mass beauty looks like as the category continues to evolve.
Salary : $200,000 - $300,000