Digital Content Manager

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Full Time Hybrid - in office Monday-Thursday and work from home Friday

LOCATION DETAILS: Farmers Branch, TX

How You Will Make An Impact

The Digital Content Manager will be responsible for collaborating with key business and marketing partners to create engaging stories and campaigns for an omnichannel digital experiences. This individual will be responsible for providing strategic recommendations to marketing partners for optimal content discovery, cross-channel integration, and campaign execution as well as support the planning and execution of onsite content updates. Your work will amplify the omnichannel campaign experience through thoughtful onsite content strategies that place the end consumer first. Utilizing your skills in content strategy and developing a comprehensive content playbook, you will improve the omnichannel campaign experience for both B2B and D2C audiences.

What You Will Do

• Define, drive and own the digital onsite content playbook across commerce and content. Centralize look-forward plans, gain stakeholder buy-in and ensure flawless execution of the playbook through to onsite activation.
• Lead cross-functional planning and alignment meetings; striking a thoughtful balance between leadership buy-in and identifying quick-win opportunities that drive the marketing team forward at scale and efficiency.
• Drive collaboration and alignment, and most importantly build trust, across multiple cross-functional partners (Marketing, Creative, Club/Select, Category Management, Sales, Merchandising, Digital, Innovation) needed to bring campaign stories to life in a digital, online format.
• At the direction of the marketing lead, facilitate and support high-impact marketing briefs with copy and creative partners to identify core positioning of marketing campaigns that ladder back to aggressive marketing KPI deliverables across lead generation and revenue goals.
• Manage marketing team adoption of processes you define, ensuring successful roll out and ongoing support. Document Standard Operating Procedures (SOPs) throughout and make necessary adjustments to processes to achieve desired outcomes.
• Formulate deep partnership with internal Marketing, Merchandising, Category, and Analytics teams, as well as outside agencies and partners, to identify and deliver strategic, integrated campaigns that drive outcomes aligned to functional team goals & objectives.
• Keen pulse on marketing content and selling calendar pivots as needed, to support new company initiatives, adjustments to project timelines, and accounts for company needs from both a macro and micro level.
• Supports annual company initiatives within campaigns and guides team expectations as aligned with broader marketing team and overall go-to-market strategy.
• Actively partner with the content team to aid awareness and engagement of leaning-based content across blogs, webinars and other content-based web experiences—strategically driving incremental long and short-form content.
• Provide constructive and consolidated stakeholder feedback on creative work to ensure it meets the deliverable’s objectives, messaging hierarchy and overall campaign output—ensuring campaign deliverables are completed and delivered on schedule.
• Manage the launch of final creative assets, ensuring minimal rounds of drafts and efficient turnaround times.
• Partner with the marketing lead and analytics teams to measure campaign performance metrics and analyze results to identify areas for optimization playbook, copy and creative.
• Stays informed about business performance, campaign results, customer insights and external trends to influence current and future campaigns and digital content strategies.
• Maintain detailed records of campaign activities, feedback, and iterations for future reference.
  
  

Qualifications

KNOWLEDGE/SKILLS/ABILITIES

• Successfully facilitated and collaborated with large cross-functional teams, coordinated projects, and executed relentlessly.
• Consumer-First Approach – All interactions and decisions should prioritize the end consumer, focusing on their overall experience and achieving the desired consumer outcomes.
• Proactive Mindset - Demonstrates the capability to work proactively, while remaining adaptable to address immediate requirements of the business and the wider team.
• Project Management – Effectively manage workflows and deliverables for marketing campaigns; a background in project management is essential.
• Effective Communication Skills – Create marketing and branding content with clear written and verbal communication between teams.
• Campaign Analysis - Different types of content vary in effectiveness. Experience in evaluating campaign impact and ROI in relation to business objectives is important for achieving positive outcomes.
• Analytical with Critical Thinking – In-depth knowledge of content strategies and commerce content strategies, along with the ability to effectively manage both areas and understand the metrics that support each aspect of the business.
• Cross-Functional Management – Proven ability to successfully work with support functions such as Marketing, Creative, Copy, Merchandising, and Digital Content.
  
  

Education/Experience

• Bachelor’s degree in business, marketing, communications, or relevant experience.
• 5 years of experience in content marketing, blogs, social media, webinars, eCommerce, B2B marketing, and/or similar roles with an in-house or agency marketing team.
• Tools Proficiency - Experience with marketing project management platforms such as Asana, Miro, and Figma, as well as familiarity with CMS platforms. Demonstrated ability to manage customer-facing content.
• Experience in a multi-channel retail company preferred.
• Understanding of the BSN SPORTS brand with an affinity for the in-school, club and collegiate sports industry.
  
  

Physical Requirements

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role requiring ability to operate a computer and technology on a daily basis.
  
  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000 employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

Our Benefits

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!
  
  

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.