Growth Marketing Lead

Company

Bruno is an open-source API client designed for developers, offering offline capabilities and native integration with version control systems like Git. Unlike bloated API platforms, Bruno prioritizes simplicity and efficiency, allowing developers to store, share, and version collections directly within their existing Git providers. By eliminating reliance on cloud-based workspaces, Bruno provides a streamlined and developer-friendly experience for managing APIs with full version control. Our mission is to bring back a focus on the tools developers truly need.

Role

We’re hiring a hands-on Growth Marketing Lead to drive acquisition → activation → advocacy. SEO/GEO is a major lever, but this role is explicitly full-funnel: conversion, lifecycle, and distribution loops matter just as much as rankings.

This will be a role where you can move fast and ship experiments, pages, programs, and reporting to impact core metrics of the company and product.

Acquisition (SEO/GEO repeatable loops)

• Build an acquisition roadmap across SEO/GEO, community/OSS distribution, partnerships, and lightweight paid tests (as needed)
• Create scalable content systems: integrations, comparisons, use-cases, templates, and docs-style pages that rank and convert
• Improve AI discovery (GEO): content structure for LLM visibility, clear entities, schema/metadata, authoritative pages, and citation-friendly formatting

Conversion (CRO)

• Own conversion on key flows: homepage → download/signup, docs → activation, trial → paid
• Run weekly experiments on landing pages, messaging, CTAs, pricing, and onboarding steps
• Collaborate with product/engineering to ship changes quickly (you can work directly in the site tooling or clearly spec work)

Lifecycle (activation retention)

• Build/iterate onboarding and lifecycle programs: activation emails, in-product nudges, winbacks, and upgrade prompts
• Define activation milestones and improve the path to “first value” (PQL signals if applicable)

Measurement

• Build a simple weekly scorecard: traffic/source mix, trials, activation, paid conversion, and retention indicators
• Set up “good enough” attribution and dashboards using HubSpot product analytics Search Console

Must-haves

• 5–10 years in growth / demand gen with full-funnel ownership (not just content)
• Strong SEO fundamentals (technical content), but also strong CRO lifecycle instincts
• Analytical and pragmatic: you size opportunities, prioritize ruthlessly, and communicate impact clearly
• Strong writing/editing and messaging chops
• Comfortable shipping and iterating fast in an early-stage environment

Nice-to-haves

• GEO / AI search optimization experience (or strong interest willingness to test aggressively)
• Developer tools, PLG, or open-source marketing experience
• Partnerships/affiliates/community growth experience
• Light paid experience (retargeting/small-budget tests) without turning the company into an ads machine

• A prioritized growth plan tied to trials → activation → paid (not vanity traffic)
• 2–3 acquisition loops launched (e.g., SEO cluster template pages, partnerships, OSS/community distribution)
• Measurable lift in at least one funnel step (signup/trial rate, activation rate, or trial→paid conversion)
• Weekly growth scorecard in place with clear owners and next actions
  

Search Console, analytics, HubSpot, product analytics, Next.js site, GitHub/OSS distribution.

Competitive salary meaningful equity benefits