What are the responsibilities and job description for the Paid Social & Programmatic Sr. Specialist position at Brunner?
Description
The Paid Social & Programmatic Senior Specialist is a hands-on, performance-driven digital marketer within the Media team. This role is designed for a channel expert who thrives in execution, optimization, and problem-solving across paid social and programmatic platforms, while collaborating closely with Managers, Directors, and cross-channel partners.
This individual is responsible for day-to-day campaign implementation and optimization across platforms including Meta, LinkedIn, TikTok, Amazon DSP, DV360, The Trade Desk, and direct buys. The ideal candidate can independently manage tactical execution with minimal oversight, while actively developing their strategic thinking, client-facing skills, and account ownership.
Senior Specialists own the first-round development of assigned deliverables and work with senior team members for review and approval. While some guidance may be provided on high-level strategy or client communication, this role is expected to progressively take on more responsibility for campaign performance, project ownership, and proactive recommendations.
A successful Senior Specialist is detail-oriented, analytically strong, and highly organized, with the ability to manage multiple workstreams efficiently. This role requires comfort presenting performance insights, fielding client questions, and understanding how individual execution impacts broader account profitability and agency success. Ongoing learning is expected, including growth in tagging, tracking, privacy considerations, and IAB standards.
Essential Duties And Responsibilities
Education Experience:
Brunner is an integrated marketing communications agency with a fast-paced, creative environment. We value Perseverance, Integrity, Tenacity, Curiosity, and Heart in every aspect of our business, especially our team members. We are good people creating good work. Brunner’s commitment is to its people - fostering growth within (robust training, low attrition, and commitment to diversity), becoming an extension of their client’s teams and maintaining long-term relationships, and creating great marketing programs that achieve business impact for their clients.
Perks
We offer your full traditional benefits including health, dental, vision, a 401k plan, and life insurance. We also offer commuter and transit benefits, as well as an employee wellness benefit for you to enjoy your life outside of work. Add to that unlimited PTO, half day summer Fridays and all the holiday time off you would expect.
Flexible Work Policy
It's simple - work where it's most convenient for you! We recognize that we're a mixed group of people with different priorities in our lives, so we empower our employees to create their ideal working scenario...in-office, at home, or a hybrid of both. Keep in mind you might need to pop into the office for a client meeting here and there, or even an agency-wide meeting.
Environmental Demands
Normal office environment. Ability to sit for extended periods of time including extensive use of PC equipment.
We like everyone, so we are an equal opportunity employer. We do not consider your race, religion, ethnicity, national origin, age, sex, disability, marital status, sexual orientation, or veteran status when deciding to hire you. We just want you to be you.
The Paid Social & Programmatic Senior Specialist is a hands-on, performance-driven digital marketer within the Media team. This role is designed for a channel expert who thrives in execution, optimization, and problem-solving across paid social and programmatic platforms, while collaborating closely with Managers, Directors, and cross-channel partners.
This individual is responsible for day-to-day campaign implementation and optimization across platforms including Meta, LinkedIn, TikTok, Amazon DSP, DV360, The Trade Desk, and direct buys. The ideal candidate can independently manage tactical execution with minimal oversight, while actively developing their strategic thinking, client-facing skills, and account ownership.
Senior Specialists own the first-round development of assigned deliverables and work with senior team members for review and approval. While some guidance may be provided on high-level strategy or client communication, this role is expected to progressively take on more responsibility for campaign performance, project ownership, and proactive recommendations.
A successful Senior Specialist is detail-oriented, analytically strong, and highly organized, with the ability to manage multiple workstreams efficiently. This role requires comfort presenting performance insights, fielding client questions, and understanding how individual execution impacts broader account profitability and agency success. Ongoing learning is expected, including growth in tagging, tracking, privacy considerations, and IAB standards.
Essential Duties And Responsibilities
- Execute and manage day-to-day paid social and programmatic campaign implementation with minimal supervision
- Own first-round development of assigned campaign deliverables, including builds, optimizations, and reporting
- Effectively manage personal workload across multiple campaigns and workstreams while meeting deadlines
- Participate in client communication and presentations, including performance discussions and Q&A, with guidance as needed
- Plan, traffic, buy, optimize, and report across paid social and programmatic platforms including Meta, LinkedIn, TikTok, Snapchat, Amazon DSP, TheTradeDesk, and direct buys
- Demonstrate a strong understanding of platform mechanics, algorithms, and optimization levers across paid channels.
- Analyze and communicate campaign performance in a clear, actionable manner that supports optimization and next steps.
- Knowledge of IAB (standard) creative specs and how to inform a client on best creative practices
- Ensure proper account structure, tagging, tracking, and measurement setup
Education Experience:
- Bachelor’s Degree (Business, Marketing, or Management Degrees preferred)
- 1-3 years of Digital Marketing Experience, Paid Social, Programmatic Display, Direct Buys, Ad trafficking, and/or related experience
- Must have a strong grasp of numbers and be comfortable with data analysis and reporting
- Proven record of strong organization and ability to work across multiple teams
- Strong analytical mindset with comfort interpreting data, trends, and performance metrics.
- High attention to detail and strong organizational skills across multiple projects
- Proficiency in Microsoft Office, particularly Excel (pivot tables, formulas, data analysis)
- Strong written and verbal communication skills
Brunner is an integrated marketing communications agency with a fast-paced, creative environment. We value Perseverance, Integrity, Tenacity, Curiosity, and Heart in every aspect of our business, especially our team members. We are good people creating good work. Brunner’s commitment is to its people - fostering growth within (robust training, low attrition, and commitment to diversity), becoming an extension of their client’s teams and maintaining long-term relationships, and creating great marketing programs that achieve business impact for their clients.
Perks
We offer your full traditional benefits including health, dental, vision, a 401k plan, and life insurance. We also offer commuter and transit benefits, as well as an employee wellness benefit for you to enjoy your life outside of work. Add to that unlimited PTO, half day summer Fridays and all the holiday time off you would expect.
Flexible Work Policy
It's simple - work where it's most convenient for you! We recognize that we're a mixed group of people with different priorities in our lives, so we empower our employees to create their ideal working scenario...in-office, at home, or a hybrid of both. Keep in mind you might need to pop into the office for a client meeting here and there, or even an agency-wide meeting.
Environmental Demands
Normal office environment. Ability to sit for extended periods of time including extensive use of PC equipment.
We like everyone, so we are an equal opportunity employer. We do not consider your race, religion, ethnicity, national origin, age, sex, disability, marital status, sexual orientation, or veteran status when deciding to hire you. We just want you to be you.