What are the responsibilities and job description for the Specialist, Community, Can-Am Off-Road position at BRP?
Community Specialist, Can‑Am Off‑Road
We are looking for a Community Specialist who will report to the Global Brand Manager, Content and Strategy for Can‑Am Off‑Road. In this role, you will help grow Can‑Am’s presence within off‑road and utility‑recreation communities by building authentic relationships that strengthen brand trust, relevance, and advocacy. You will play a key role in connecting rider insights to our brand strategy while helping shape the Can‑Am fan journey across the United States and globally.
BECOME PART OF OUR TEAM
Here at BRP, we are creating new ways to get people moving forward, where experiences are measured by emotion rather than distance. Our teams bring passion, expertise, and curiosity to everything they do. Want to bring your true self on this adventure?
You’ll Have The Opportunity To
Required
Education: Bachelor’s degree or equivalent experience.
Work Experience: 3 to 5 years in community management, field marketing, partnerships, social, PR, or related roles.
Proven ability to build trusted relationships across diverse rider and stakeholder groups.
Experience collaborating cross‑functionally and with external partners.
Strong communication, storytelling, and analytical skills.
Location and in‑office expectations:
Required to work onsite in the Plano,TX office 50 percent of the time, or equivalent.
Preferred
Passion for powersports and outdoor culture.
Entrepreneurial mindset with strong autonomy and curiosity.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
BRP US Inc. is an equal opportunity employer and makes employment decisions without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, disability status, veteran status, age, or any other status protected by applicable law.
If you have a disability and would like to request an accommodation in order to apply for a position, you may contact us at Careers.us@brp.com
We are looking for a Community Specialist who will report to the Global Brand Manager, Content and Strategy for Can‑Am Off‑Road. In this role, you will help grow Can‑Am’s presence within off‑road and utility‑recreation communities by building authentic relationships that strengthen brand trust, relevance, and advocacy. You will play a key role in connecting rider insights to our brand strategy while helping shape the Can‑Am fan journey across the United States and globally.
BECOME PART OF OUR TEAM
Here at BRP, we are creating new ways to get people moving forward, where experiences are measured by emotion rather than distance. Our teams bring passion, expertise, and curiosity to everything they do. Want to bring your true self on this adventure?
You’ll Have The Opportunity To
- Build and grow relationships with influential utility and recreational off‑road communities across key markets.
- Develop and activate community strategies that support the Can‑Am Off‑Road fan journey.
- Serve as the main liaison between global brand teams, regional teams, and community stakeholders.
- Monitor online and in‑person community spaces to identify sentiment, trends, and cultural moments.
- Share community insights that inform storytelling, content, and brand initiatives.
- Partner with internal teams and external agencies to ensure community perspectives are reflected across campaigns.
Required
Education: Bachelor’s degree or equivalent experience.
Work Experience: 3 to 5 years in community management, field marketing, partnerships, social, PR, or related roles.
Proven ability to build trusted relationships across diverse rider and stakeholder groups.
Experience collaborating cross‑functionally and with external partners.
Strong communication, storytelling, and analytical skills.
Location and in‑office expectations:
Required to work onsite in the Plano,TX office 50 percent of the time, or equivalent.
Preferred
Passion for powersports and outdoor culture.
Entrepreneurial mindset with strong autonomy and curiosity.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
BRP US Inc. is an equal opportunity employer and makes employment decisions without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, disability status, veteran status, age, or any other status protected by applicable law.
If you have a disability and would like to request an accommodation in order to apply for a position, you may contact us at Careers.us@brp.com