What are the responsibilities and job description for the Coordinator, Shows and Events position at BRP?
Position Summary
COORDINATOR, SHOWS AND EVENTS
The Shows and Events Coordinator will drive the strategy, logistics and execution for both trade shows and broader customer activations for the DSV division. The role’s scope includes identifying/prioritizing activation opportunities, developing targeted and specific strategies for the presentation of DSV’s differentiated value proposition based upon the event, and all preparatory and post event engagement to maximize measurable ROI.
You’ll Have The Opportunity To
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation — You want it, we have it:
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
BRP US Inc. is an equal opportunity employer and makes employment decisions without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, disability status, veteran status, age, or any other status protected by applicable law.
If you have a disability and would like to request an accommodation to apply for a position, you may contact us at careers.us@brp.com.
COORDINATOR, SHOWS AND EVENTS
The Shows and Events Coordinator will drive the strategy, logistics and execution for both trade shows and broader customer activations for the DSV division. The role’s scope includes identifying/prioritizing activation opportunities, developing targeted and specific strategies for the presentation of DSV’s differentiated value proposition based upon the event, and all preparatory and post event engagement to maximize measurable ROI.
You’ll Have The Opportunity To
- Research and prioritize both a short-term and long-term vision for establishing a shows and events portfolio.
- Translate research and insights from ideation to tangible execution to ensure the DSV value proposition is clear, engaging and differentiated from competitors.
- Develop budget recommendations and quantify/create business case(s) to establish ROI of proposed portfolio.
- Lead planning and exceptional execution of high-impact events including mobilizing the necessary internal resources and experts.
- Manage trade show logistics, including shipping, inventory, supplies, and vendor communication.
- Maintain event calendars, deadlines, and task lists.
- Assist with event-related communications, including content creation for event marketing, electronic correspondence, and posting approved content on social channels.
- Act as the primary liaison with event organizers, vendors, and sales teams to ensure alignment and smooth execution.
- Establish processes and protocols based upon events in the portfolio including curating the related materials (digital, physical, etc), run of show playbook(s), and both pre and post show work streams to fully benefit/maximize investment.
- Ensure lead generation and insights are integrated into larger organizational governance for follow-up/closure.
- Work closely with the Commercial team, Marketing, R&D, and Product Management on messaging, demos, and content.
- Establish and track KPIs and ROI reporting regarding impact and efficacy of consumer activations and adjust work plans/engagements accordingly.
- Continuously improve and optimize strategies including ability to rapidly adjust to learnings and industry evolution.
- 3 years of experience in B2B marketing and/or consumer activation.
- Strong project management and vendor negotiation skills.
- Highly organized with the ability to manage multiple projects, prioritize tasks, and work in a fast-paced, deadline-driven environment.
- Capability and passion to develop basic or better fluency of technical and product specifications of product portfolio.
- Proficiency with event tools, social media and digital.
- Excellent communication skills with ability to present to executives.
- Strong written and verbal communication skills for interacting with diverse stakeholders.
- An analytical mindset with attention to detail and problem-solving abilities.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Ability to travel
- Position requires current work authorization. Sponsorship now or in the future is not provided for this role.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation — You want it, we have it:
- Annual bonus based on the company’s financial results
- Generous paid time off
- 401k offering with a dollar-for-dollar match
- Flexible work schedule for eligible positions
- Holiday shutdown between Christmas and New Years
- Educational resources and growth opportunities
- Discount on BRP products
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
BRP US Inc. is an equal opportunity employer and makes employment decisions without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, disability status, veteran status, age, or any other status protected by applicable law.
If you have a disability and would like to request an accommodation to apply for a position, you may contact us at careers.us@brp.com.