Rental & Venue Marketing Associate

POSITION SUMMARY

The Rental & Venue Marketing Associate serves as an in-house marketing resource for PACA rentals and managed venues by executing marketing initiatives that increase awareness, ticket sales and attendance for events at the Aventura Arts & Cultural Center and the Miniaci Performing Arts Center at Nova Southeastern University. This role is focused on supporting event marketing and the implementation of advertising and promotional campaigns and day-to-day social media management. The Marketing Associate works closely with internal teams, rental clients, agencies, and partners to ensure cohesive, effective and timely marketing execution.

ESSENTIAL FUNCTIONS

• Execute multi-channel marketing campaigns for rental and managed events, including digital advertising, paid social, print, radio, and outdoor.
• Manage and optimize paid advertising campaigns (digital and traditional) under the direction of the Senior Sales & Marketing Manager.
• Manage social media accounts for managed venues and events, including paid advertising, content planning, creation, scheduling, and publishing.
• Serve as a day-to-day marketing contact for rental clients, promoters, and artist representatives.
• Advise clients on marketing opportunities, including social media, advertising, and promotional tactics.
• Coordinate media placements, vendor deliverables, and advertising schedules
• Assist in securing promotional opportunities, partnerships, and added-value media placements.
• Maintain marketing timelines and ensure deadlines are met for all assigned campaigns.
• Manage the creation of email marketing, digital content, and promotional materials as needed.
• Collect, localize, and manage marketing assets including copy, images, and video.
• Work with designers, vendors, and internal teams to coordinate production and delivery of marketing assets to ensure timely execution of collateral materials
• Coordinate approvals and ensure all deliverables meet deadlines and brand standards.
• Monitor ticket sales trends and campaign performance; assist in reporting and recommending optimizations.
• Collaborate with internal teams (Venue Management, Box Office, Marketing, etc.) to ensure alignment and accuracy.
• Assist with invoice processing, budget tracking, and marketing settlement documentation.
• Assist with institutional marketing initiatives for managed venues as needed.
• Attend marketing and event-related meetings and provide updates on assigned campaigns.
• Support on-site marketing efforts during events as needed.
• Ability to travel to assigned event locations and meetings including remote venues.
• Complete additional responsibilities as assigned.

CORE COMPETENCIES

• Customer Focus- Understand the needs of the customer (internal & external) and act accordingly to create an exceptional experience.
• Teamwork- Work as a collaborative member of a group contributing to the overall mission, strategies and goals.
• Accountability- Take ownership for deliverables and actions and contribute value to the organization.  Accept responsibility for actions and outcomes.

KNOWLEDGE AND ABILITIES

• Ability to maintain a physical presence at designated work locations, maintain regular attendance and punctuality and work a flexible schedule including nights, weekends, and holidays when required.
• Able to communicate effectively in English, both in writing and verbally. 
• Demonstrated knowledge of marketing disciplines, including digital, broadcast, and print advertising 
• Working knowledge of marketing principles, including digital advertising and social media platforms.
• Ability to analyze campaign performance data and make recommendations.
• Familiarity with social media management tools, content creation, and analytics.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Skilled at relationship building and working with internal and external clients.
• Strong project management and organization skills.
• Critical thinking, analysis, and problem-solving.
• Possess a strong customer service philosophy.
• Proficiency in Microsoft Office and digital tools.
• Able to understand CRM concepts and database management to target audience(s).

SUPERVISORY RESPONSIBILITIES

• n/a

DESIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Public Relations, Arts Administration, or a related field, or equivalent professional experience.
• 2 years of professional experience working on marketing projects, administrative and advertising. 
• Experience with social media management and/or digital advertising preferred.
• Experience in entertainment, live events or agency environment is a plus.