Marketing Manager

POSITION SUMMARY

The Marketing Manager supports the Marketing Department’s efforts to increase public awareness, attendance, and revenue for events, institutional programs, and initiatives at the Broward Center and its managed venues. This role develops and implements strategic marketing, advertising, and promotional campaigns in collaboration with internal teams, community partners, and external vendors.

The Marketing Manager is responsible for conceptualizing, planning, and executing integrated marketing campaigns for assigned events and institutional initiatives, including paid media, social media, promotional partnerships, and grassroots marketing efforts. The position ensures marketing activities effectively engage target audiences, drive ticket sales and participation, and strengthen the organization’s visibility within the community.

ESSENTIAL FUNCTIONS

• Develop and execute marketing plans, including but not limited to digital advertising, social media, radio, TV, print and outdoor advertising opportunities. 
• Negotiate editorial coverage in tandem with media buys and collaborate with Public Relations Agency to secure press coverage for events.
• Able to understand event ticket sales, its impact on consumer demand and suggest pricing and special promotions for subscriptions, single tickets and special promotional packages, including implementation of dynamic pricing campaigns.
• Formulate, monitor and report key sales performance metrics and progress.
• Collaborate with media and community partners for all identified organizational endeavors to promote a positive image of our venues and maximize exposure.
• Communicate with third-party agencies and artist representatives to secure, localize, and approve advertising assets for assigned shows.
• Collaborate with multiple departments to understand, contribute and ensure their marketing initiatives are being executed as planned.
• Prepare marketing expenses and documentation for settlement procedures.
• Contribute to invoice retrieval, coding and processing for the marketing department.
• Contribute to organization and execution of institutional digital and print publications creation.
• Complete additional responsibilities as assigned.

CORE COMPETENCIES

• Customer focus- Understand the needs of the customer (internal & external) and act accordingly to create an exceptional experience.
• Teamwork- Work as a collaborative member of a group contributing to the overall mission, strategies and goals.
• Accountability- Take ownership for deliverables and actions and contribute value to the organization.  Accept responsibility for actions and outcomes.

KNOWLEDGE AND ABILITIES

• Ability to maintain a physical presence at designated work location, maintain regular attendance and punctuality and work a flexible schedule including nights, weekends, and holidays when required.
• Able to communicate effectively in English, both in writing and verbally. 
• Demonstrated knowledge of marketing disciplines, including digital, broadcast and print advertising. 
• Understand traditional and digital media buying relationships and tools.
• Skilled at relationship building and working with internal and external partners.
• Strong project management and organization skills.
• Critical thinking, analysis and problem-solving.
• Possess a strong customer service philosophy.
• Proficient in MS Office and related MS web-based tools.
• Able to understand CRM concepts and database management to target audience(s).

SUPERVISOR RESPONSIBILITIES

• n/a

DESIRED EDUCATION AND EXPERIENCE

• BA/BS: Marketing, PR, Communications, Business, Arts Administration or any equivalent combination of training and experience.
• Two (2) years of hands-on entertainment marketing experience, preferably in non-profit arts.
• Proven success in achieving ticket sales goals and revenue contribution.