What are the responsibilities and job description for the Campaign Operations Specialist position at Broughton Partners?
The Campaign Operations Specialist provides advanced operational support across tracking, attribution, and lead routing systems, while assisting with key media partner relationships and supporting campaign launch readiness.
Essential Functions/Duties Performed Regularly:
- Own tracking and attribution setup for assigned partner accounts, including troubleshooting escalated issues.
- Assist with managing relationships of assigned media partners, acting as both technical and commercial point of contact.
- Guide campaign launch readiness: validate tracking, routing, and compliance ahead of go-live.
- Collaborate with the Digital Operations Coordinator on shared tools and processes.
- Audit live campaigns within assigned accounts for delivery, tracking, or compliance discrepancies.
- Escalate unresolved or high-risk issues with diagnostic context.
- Produce partner-specific performance reporting and reconciliation.
- Support documentation of technical specs and change logs for assigned accounts.
- Other duties as assigned.
Education: Bachelor’s degree in Marketing, Business Administration or related field or equivalent combination of education and experience required.
Work Experience: 3-5 years of experience in digital marketing operations, AdTech/MarTech, or advertising traffic management, with demonstrated ability to own partner/client accounts.
Licenses or Certification: Google Analytics 4 and/or Meta Certified Technical Implementation Specialist certifications preferred.
Skills Needed:
- Advanced knowledge of tracking infrastructure (GTM, pixels, event pipelines, UTM governance)
- Proven ability to manage a partner or account relationship independently
- Troubleshooting skills beyond entry level — able to diagnose, not just flag, discrepancies
- Comfortable acting as a technical resource for partners directly
- Solid reporting and data reconciliation skills
Physical Requirements:
Standing, walking, sitting, repetitive movements and use of mechanical controls, such as a keyboard, are frequently required.