Associate Marketing Manager

About Brothers International Food Holdings, LLC

Brothers International brings the world's best fruit to its customers. Our Ingredients divisions supply every major food and beverage manufacturer in North America with the fruits from the best growing regions of the world. Our CPG division sells market-leading branded and private label freeze-dried fruits to retailers nationwide.

We are seeking a full-time Associate Marketing Manager to join our talented team in our Rochester, NY headquarters!

Position Summary

As the Associate Marketing Manager for Brothers International, you will use a data-driven approach to drive growth for our Ingredients business working in partnership with the Marketing Director. This role combines critical thinking with hands-on execution and involves leadership and collaboration within the Marketing department and across Sales, R&D and Operations cross-functional teams. This role may also provide support to key CPG initiatives as needed.

Essential Functions

Brand Management

• Assist in the development of long-term brand strategies including BIFH Ingredients Divisions branding and the migration of Dennick and Hosh sub brands
• Support positioning and marketing executions that differentiate the brand
• Understand key channels and customers
• Develop and execute marketing strategies that increase brand awareness and lead generation
• Brand steward – assist in development of brand standards, ensure brand consistency and alignment with company messaging
• Manage BIFH website refresh, ongoing enhancements and Google Analytics reporting
• Copywriting
• Contribute to annual budget planning and ongoing financial management
  
  

Campaign Development

• Plan and execute print and digital advertising campaigns including paid search – managing timelines, budgets and performance tracking
• Develop and implement a LinkedIn content strategy including content creation and implementation that increases brand reach and engagement
• Lead development of a new Ingredients creative brand platform
• Develop a plan to drive lead generation using existing tools/platforms and recommend new tools/platforms as needed
  
  

Trade Shows Events

• Lead annual planning and execution of Ingredients shows and business meetings
• Develop branded materials as needed
• Organize and coordinate requirements pre-show and on-site
• Develop strategies for sampling ingredients at Tradeshows
  
  

Customer-Centric Marketing

• Partner with sales teams to deliver impactful presentations
• Develop sales enablement tools (brochures, sell sheets etc)
• Support customer specific tradeshows
  
  

Data Driven Performance

• Establish KPIs for success, analyze performance and make ongoing recommendations for optimization
• Benchmark against key competitors
• Assess and make recommendations for annual marketing plan budget based on ROI
  
  

Minimum Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Minimum of 3 years’ experience in Marketing Management with responsibility in general marketing, communication or graphic design.
• People management experience a plus.
• Experience in developing and implementing marketing plans that drive measurable results.
  
  

Knowledge, Skills & Abilities

• Working understanding of food ingredients and CPG product marketing.
• In-touch with food ingredient trends, b2b insights, consumer preferences and market dynamics.
• Ability to create and implement comprehensive marketing strategies to align with business objectives.
• Knowledge of product lifecycle, positioning and pricing strategies to optimize sales.
• Ability to analyze data, market research and metrics to measure marketing performance and support data-driven decisions.
• Ability to think creatively and generate innovative marketing ideas.
• Desire to collaborate cross-functionally to support business goals.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects with conflicting priorities.
  
  

Brothers International is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.