What are the responsibilities and job description for the Senior Product Manager, New Business position at Brother USA?
Company Overview
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
Role Overview
The Senior Product Manager, New Business actively manages the end-to-end development, product planning and life cycle for a new consumer durable product category to be sold through omnichannel retailing (integrating brick & mortar, ecommerce, catalog, etc.). This role will work closely with internal and external partners, including the Vice President of New Business & Solution Development, to guide the development of the first generation of products within the new category and to develop and execute the product launch plan. This includes synthesizing market and customer research, determining the right features, price points and other attributes to incorporate into the products, and testing and refining both the new product concepts and the product launch plans and marketing messaging.
In addition to managing the successful launch of the organization’s new products, the Senior Product Manager, New Business will be further responsible for overseeing enhancements and variations based on customer feedback and market insights, including coordinating the 2-5-year product roadmap planning, future feature/function specifications and enhancements, market analysis, and refinement of the long-term product strategy & development. These activities require facilitating tradeoffs with technology, costs, and customer needs, and ensuring commercial excellence and future growth in the category.
Duties & Responsibilities
New Category Product Development
Education
Minimum 8 years
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.
Base Salary
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebook/
Our Mission, Vision & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Equal Opportunity Employer (EOE) Statement
Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com .
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
Role Overview
The Senior Product Manager, New Business actively manages the end-to-end development, product planning and life cycle for a new consumer durable product category to be sold through omnichannel retailing (integrating brick & mortar, ecommerce, catalog, etc.). This role will work closely with internal and external partners, including the Vice President of New Business & Solution Development, to guide the development of the first generation of products within the new category and to develop and execute the product launch plan. This includes synthesizing market and customer research, determining the right features, price points and other attributes to incorporate into the products, and testing and refining both the new product concepts and the product launch plans and marketing messaging.
In addition to managing the successful launch of the organization’s new products, the Senior Product Manager, New Business will be further responsible for overseeing enhancements and variations based on customer feedback and market insights, including coordinating the 2-5-year product roadmap planning, future feature/function specifications and enhancements, market analysis, and refinement of the long-term product strategy & development. These activities require facilitating tradeoffs with technology, costs, and customer needs, and ensuring commercial excellence and future growth in the category.
Duties & Responsibilities
New Category Product Development
- Utilize market and customer understanding to craft the final specifications and other attributes of the new category product lineup, including 3-5 new SKUs
- Lead, manage, and organize all recommendations on future product development in the category, working closely with domestic and international counterparts on short-term and long-term product roadmaps
- Collaborate with Product Marketing and other Product Development departments to define new product innovations, technology success criteria, roadmaps, and capitalize on business opportunities
- Solve complex profit/cost problems and recommend solutions in order to make informed and educated decisions
- Work closely with the Product Marketing team and other key stakeholders to develop and execute a launch strategy for the new category products in the US
- Act as the lead communicator of the long-term vision and strategy for the new category and new products with internal and external stakeholders
- Develop materials and product strategies that can be applied for future expansion of these products into other countries/regions
- Execute a data-driven launch of the new products that includes defined Milestones / Success Metrics and allows rapid pivots to take advantage of additional opportunities or to mitigate identified concerns
- Provide regular reviews of projects and programs to assure ongoing alignment with Product Marketing, Executive leadership, and broader internal and external BIC teams, outlining all decisions needed within the project or program
- Develop presentation materials, charts, documents, or graphics to help illustrate Brother USA’s product launch plan for key domestic and international leadership teams
- Serve as a global subject matter expert in support of sales meetings with relevant channel partners and in direct coordination with those channel partners to influence key decisions
- Develop and share relevant information about competitive technology and specs, up-and-coming consumer trends / wants / needs, and other information that can support sales and channel discussions or channel market marketing efforts
- Ensure that accurate, timely, and relevant information is available for the new products in Brother’s Product Information Management (PIM) system and accessible to relevant partners
Education
- Bachelor's Degree (or equivalent experience) Business, Marketing, Engineering, or related field
- Master's Degree (or equivalent experience) MBA, Marketing, or related field
Minimum 8 years
- A combination of experience spanning the following areas: Experience in Product Planning & Development, preferably in consumer electronics, consumer durables, or a similar field; Experience independently executing on full-cycle product management, including development, strategy, launch, and enablement; Experience with business planning & analysis in support of new product introduction; Experience interfacing with customers, partners, sales teams, vendors, and other stakeholders
- Technical product expertise and omnichannel retail environments
- Solid understanding of the Product Commercialization Process, including stage gate development practices and Launch Excellence
- Microsoft Office (Word, Outlook, PowerPoint, Teams)
- Superior critical thinking, analytical, and problem-solving skills
- Ability to easily navigate data and synthesize complex data into workable prices of information
- Ability to think creatively and analytically to translate market/customer
- requirements into solutions, products, derivatives, features, business cases, and cost/benefit analyses
- Ability to manage multiple tasks and follow through on execution, with exceptional attention to detail
- Excellent communication skills (written & verbal), including ability to present at all levels of the organization and to customers and channel partners
- Ability to influence working effectively with internal and external stakeholders across a global environment
- Ability to manage a budget
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.
Base Salary
- The targeted base salary range for this position is $147,000 - $175,000 year.
- Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.
- This position is eligible for a 20% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
- Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebook/
Our Mission, Vision & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Equal Opportunity Employer (EOE) Statement
Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com .
Salary : $147,000 - $175,000