What are the responsibilities and job description for the CRM Analytics Manager position at Brother USA?
Company Overview
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
Role Overview
The Manager, CRM Analytics owns and optimizes our Salesforce Marketing Cloud platform and leads customer engagement strategies. The manager designs and executes multichannel campaigns (email, SMS, push) while leveraging Marketing Cloud Intelligence and Data Cloud to drive personalization, advanced segmentation, and measurable business results. The role also translates customer insights into actionable strategies that fuel acquisition, retention, and growth, while continuously improving performance through analytics, A/B testing, and test-and-learn approaches.
The Manager, CRM Analytics has a deep expertise in CRM analytics, strong Salesforce Marketing Cloud experience, and the ability to partner cross-functionally to enhance the end-to-end customer journey.
Duties & Responsibilities
Strategic Analytics & Campaign Intelligence
Education
This role will be a Hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers
Base Salary
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
Our Mission, Vision & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Equal Opportunity Employer (EOE) Statement
Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com .
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
Role Overview
The Manager, CRM Analytics owns and optimizes our Salesforce Marketing Cloud platform and leads customer engagement strategies. The manager designs and executes multichannel campaigns (email, SMS, push) while leveraging Marketing Cloud Intelligence and Data Cloud to drive personalization, advanced segmentation, and measurable business results. The role also translates customer insights into actionable strategies that fuel acquisition, retention, and growth, while continuously improving performance through analytics, A/B testing, and test-and-learn approaches.
The Manager, CRM Analytics has a deep expertise in CRM analytics, strong Salesforce Marketing Cloud experience, and the ability to partner cross-functionally to enhance the end-to-end customer journey.
Duties & Responsibilities
Strategic Analytics & Campaign Intelligence
- Deliver data-driven insights that shape CRM strategies across the customer journey
- Translate Salesforce Marketing Cloud analytics into actionable recommendations for acquisition, retention, and financing growth
- Lead analytical support for loyalty lifecycle management across email, push, and SMS channels
- Generate performance intelligence to enable cohesive, data-backed customer experiences
- Design and implement agile "test and learn" analytical frameworks for optimization
- Develop advanced customer segmentation and personalization recommendations, and performance-driven optimization strategies
- Drive campaign effectiveness and ROI by monitoring, analyzing, and reporting on key journey performance metrics
- Optimize multichannel customer experiences and conversion rates through A/B testing and Salesforce Marketing Cloud personalization
- Transform customer insights and behavioral data into automated strategies that boost acquisition, retention, and lifetime value
- Execute comprehensive A/B testing strategies and leverage Salesforce Marketing Cloud's analytics and personalization features to optimize multichannel customer experiences and conversion rates
- Transform customer insights and behavioral data into automated marketing strategies that drive measurable improvements in acquisition, retention, and customer lifetime value
- Partner with cross-functional teams, including data, product, and technology stakeholders, to deliver innovative, user-friendly experiences that strengthen customer engagement across all touchpoints
- Collaborate with business stakeholders to translate customer insights and market opportunities into automation strategies that drive acquisition, retention, and conversion
- Provide strategic guidance on customer journey optimization to inform broader CRM activities and ensure consistent, engaging experiences throughout the customer lifecycle
- Lead as Product Owner for Salesforce Marketing Cloud analytics, owning vision, roadmap, and backlog in alignment with marketing goals and business priorities
- Partner with technical teams to deliver scalable solutions that advance campaign performance and customer engagement
- Demonstrate expertise in building high-performance analytics and reporting across Salesforce Marketing
Education
- Bachelor’s Degree (or equivalent experience) in Marketing, Computer Science, Information Technology, or related field preferred
- 7 years of experience in CRM, marketing analytics, or marketing technology, with expertise in Salesforce Marketing Cloud and a proven track record in driving customer acquisition, retention, and growth
- Salesforce Marketing Cloud- Preferred
- Strong project management skills and ability to lead in a fast-paced environment
- Marketing analytics tools (Marketing Cloud Intelligence, Google Analytics, Adobe Analytics)
- Salesforce Marketing Cloud including Journey Builder, Mobile Studio, Automation Studio
- Experience with 3rd party data providers, i.e. Acxiom
- Excellent collaboration and communication skills, with the ability to influence cross-functional partners
- Strong analytical and problem-solving skills with a track record of driving measurable results
- Ability to stay curious and focused on system optimization, driving change aligned with organizational goals
- Ability to challenge the status quo
This role will be a Hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers
Base Salary
- The targeted base salary range for this position is $120,000 - $140,000 per year.
- Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.
- This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
- Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
Our Mission, Vision & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Equal Opportunity Employer (EOE) Statement
Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com .
Salary : $120,000 - $140,000
