Communications Manager

Job Description

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part And Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance
  
  

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement
  
  

Base pay in range will be determined by applicant’s skills and experience. Full-time associates in role are also eligible for an annual bonus incentive. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Responsibilities

Contributes to the development of the communication and engagement strategy; consults with leaders at all levels to craft and deliver timely, effective, and meaningful communication plans and products; writes & edits stories, blogs, capsules, features, profiles; conducts executive interviews and focus groups; measures & evaluates communications to support Brookdale Senior Living’s strategic goals, engagement improvement, mission and culture.

• Leads communication planning and execution
• Collaborates with executive, senior and functional leaders to create, manage and implement communication plans and products that fully engage audiences to support Brookdale’s business strategies and goals, mission, and culture
• Coaches teammates, internal clients and subject matter experts in the use of leading communication and engagement practices
• Develops and maintains an editorial calendar that maps communications projects, initiatives and recurring themes for each major function he/she supports
• Identifies communication gaps, develops clear, concise messages and content and uses appropriate vehicles to support initiatives
• Designs and executes strategic communication projects with key stakeholders and executives to support and/or promote cross functional projects and initiatives
• Oversees design, development and production of user-friendly communications and job aids for complex programs to meet the needs of varied audience segments
• Counsels leadership at multiple levels to identify opportunities that improve engagement, company performance, cohesion and culture related to assigned projects and initiatives
• Tracks and measures effectiveness of communication strategies using available tools and resources
  
  

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Addendum To Job Description

• Develops and executes comprehensive public relations strategies that enhance Brookdale's reputation, support business objectives, and increase awareness among key stakeholders.
• Establishes and maintains relationships with national, regional, trade, and local media representatives to generate positive coverage and position Brookdale as an industry leader.
• Serves as a strategic communications advisor to senior leadership, providing counsel on public relations initiatives, reputation management, stakeholder communications, and emerging issues.
• Leads proactive and reactive media relations efforts, including media outreach, interview coordination, media inquiry responses, and development of newsworthy story opportunities.
• Develops messaging, talking points, letters, statements, and media preparation materials for company leaders and subject matter experts.
• Creates and manages public relations content, including news releases, media advisories, thought leadership articles, and award submissions.
• Manages Brookdale Newsroom channels to ensure timely, accurate, and compelling dissemination of company news and achievements.
• Monitors media coverage, industry trends, and public sentiment; evaluates potential reputation risks and opportunities; and provides recommendations to leadership.
• Leads crisis communication planning and response efforts, including development of communication strategies, key messages, response protocols, and stakeholder communications during sensitive or high-profile situations.
• Serves as a media liaison and designated spokesperson, as appropriate, providing counsel to community and corporate leaders and ensuring consistent, accurate communications during both positive and adverse media events.
  
  

Qualifications

Education and Experience

Bachelors’ degree in Communications, Marketing, Public Relations or related field required and 5-7 years of marketing, communications, employee engagement, or organizational development experience; or equivalent combination of education and experience. Strong emphasis on demonstrated creative writing skills and strategic thinking. Experience working with multiple levels of business leaders and sensitive information. Previous manager level experience preferred.

Certifications, Licenses, And Other Special Requirements

None

Management/Decision Making

Applies existing guidelines and procedures where applicable and develops new processes or vehicles as needed to meet the needs of projects. Uses sound independent judgment and collaborates with key stakeholders to solve complex problems based on organizational needs and business standards.

Knowledge And Skills

• Superior creative writing, editing and proofreading skills for web and print, including working knowledge and application of AP style
• Ability to synthesize multiple perspectives into clear, concise, engaging messages for diverse audiences
• Excellent relationship-building and interpersonal communication skills
• Customer service attitude and commitment to supporting company culture and mission
• Self-directed with the ability to prioritize multiple projects and meet deadlines under pressure
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Ability to respond appropriately to confidential and sensitive issues
• Competent understanding of graphic design best practices and marketing concepts
• Solid command of Microsoft Office including Word, PowerPoint, Excel, and Outlook
• Experience with Adobe Creative tools (e.g., Acrobat, Photoshop or Fireworks, Dreamweaver, InDesign) helpful
• Experience designing surveys and conducting focus groups helpful
  
  

Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Climb or balance
• Stoop, kneel, crouch, or crawl
• Talk or hear
• Ability to lift up to 25lbs
• Vision
• Requires interaction with co-workers, residents or vendors
• Occasional weekend, evening or night work if needed to ensure shift coverage
• On-Call on an as needed basis
• Requires travel occasionally
  
  

Brookdale is an equal opportunity employer and a drug-free workplace.

About Us

Brookdale is a Great Place to Be:

• Gracious hospitality and neighborliness for our residents and families.
• Home-like feel and all-around comfort for residents and visiting family members.
• Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
• Industry leader in clinical care.
• Nationwide company with 589 communities as of November 30, 2025, offering many opportunities to grow and learn as a sales professional.
• Extensive corporate support including a robust training program.