ECommerce Copywriter

The Ecommerce Copywriter crafts persuasive, on-brand content that drives measurable lifts in engagement and revenue across multiple B2B and B2C label printing brands. This role transforms customer insights, voice-of-customer data, and product knowledge into high-performing product and category pages, landing pages, cart and checkout copy, and blog content. While SEO best practices are applied strategically, conversion and clarity take priority. Final copy is always human-authored, with research and QA supported by appropriate tools, ensuring all info is accurate and compliant.

Primary Duties and Responsibilities

•Write persuasive, conversion-driven content for product pages, collections, offers/bundles, upsell modules, cart and checkout microcopy, post-purchase flows, lifecycle emails/SMS, and paid ad headlines.

•Clearly and accurately explain product details including materials, finishes, adhesives, core sizes, durability, and compliance factors.

•Plan, brief, and write blog or resource content that educates and converts.

•Refresh outdated materials with updated insights, verified quotes, and compliance checks.

•Embed smart internal links, product comparison tools, and compelling CTAs (e.g., sample requests, configurators, quote forms).

•Apply strong SEO hygiene: map search intent, write optimized metadata, structure content for scannability, add descriptive anchors and alt text, and recommend FAQ opportunities that enhance conversions.

•Use analytics, keyword research, and behavioral data to identify content gaps and improve messaging across key pages.

•Support content experiments and A/B tests by interpreting results and suggesting next steps.

•Maintain consistent brand voice, tone, and quality standards across all brands and channels.

•Ensure clarity, accessibility, and regulatory compliance in all published content.

•Manage the end-to-end copy process (brief ? draft ? review ? QA ? publish).

•Maintain detailed change logs, document sources, and ensure final accuracy.

Job Requirements

•3–5 years of experience in e-commerce or DTC conversion copywriting with a portfolio of measurable results.

•Strong research skills, including voice-of-customer (VoC) methods such as review mining and interviews.

•Knowledge of user behavior principles, CRO, and UX best practices—writes copy that builds clarity, motivation, and trust.

•Working understanding of SEO as it supports conversions.

•Experience writing for CMS blocks/components; basic HTML skills a plus.

•Data literacy, including ability to interpret GA4, A/B tests, and analytics reports (experience with Semrush or Screaming Frog a bonus).

•Comfortable with remote/asynchronous workflows using Asana, Jira, Google Docs, and Figma.

•Self-sufficient writer who produces final drafts independently—AI tools are used for research or editing only.

•Strong communication skills and ability to articulate rationale behind copy decisions.

•Familiarity with label/printing terminology (materials, adhesives, compliance such as FDA or Prop 65) preferred.

•Knowledge of accessibility standards (plain language, descriptive link text, alt text) preferred.

•Experience briefing designers or making light creative edits in Canva is a plus.

•Experience with the following a plus: Asana, Jira, GA4, Semrush, Hotjar, Google Docs, Microsoft Word, CMS blocks, Figma,Convert, VWO, Optimize, Microsoft Teams, Outlook

Editorial Standards

•Clarity over cleverness.

•Specificity over hype.

•Lead with outcomes and support with proof (ratings, certifications, samples).

•Structure for scannability (TL;DRs, bullets, tables, FAQs).

•Ensure all content is accurate and compliant.

Physical Requirements

•Prolonged periods of sitting at a desk and working on a computer.

•Ability to communicate effectively via video conferencing, email, and chat.

•Occasional travel may be required for team meetings or training.

About Us

Brook & Whittle Ltd. is one of North America’s leading Sustainable Labeling Solutions providers, producing pressure sensitive, flexographic and shrink sleeve labels for many of the nation’s leading brands. The company serves multiple consumer markets, including Personal Care, Beverage, Food, Nutraceuticals, Wine & Spirits, and Household Chemicals.

The company’s rapid growth can be attributed to its world-class staff of employees and its commitment to sustainability, print innovation, and the latest technological advancements. Wouldn’t it be cool to go into a store, pick up a product and say “we make that label”!

Our culture is first and foremost one of collaboration and teamwork. We hold ourselves to high professional, ethical, and fairness standards. We have zero tolerance for anything less. We celebrate our diverse workforce and reward good performance through our recognition program, advancement opportunities, and our compensation structure. We welcome you to consider being a part of this great team.

We’re passionate about leaving the planet better than we found it. But we can’t do it alone. We need trailblazers, independent and outside-the-box thinkers. People who are eager to learn, eager to succeed and have a passion for working as a team to solve technical and creative challenges.

At Brook Whittle, we have the opportunity to do impactful work each and every day.

AAP/EEO Statement

Brook & Whittle LTD provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Brook & Whittle complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Brook & Whittle expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Brook & Whittle LTD’s employees to perform their job duties may result in discipline up to and including discharge.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Work Authorization/Security Clearance

Must be eligible to work in the United States without restriction.