What are the responsibilities and job description for the digital media specialist position at Brokaw Inc.?
job description
The World’s Best Ad Agency (according to our moms) is targeting digital media superheroes to join our media team. Must possess time management, organization, and collaboration skills—and play well with Excel and Google. (Love of coffee is encouraged but is not mandatory.)
key responsibilities
- Plan, buy and optimize multi-channel digital campaigns (programmatic, paid social, search, streaming TV & radio, OOH, etc.)
- Explore and test emerging digital channels, while building relationships with third-party platform managers and partners
- Work with a DSP to plan and manage programmatic advertising
- Leverage syndicated data to inform recommendations
- Manage analytics—from setting up tracking to analyzing campaign results and reporting
- Traffic digital creative for each channel, based on approved media plan and messaging strategy
- Work together with account team to achieve client goals
must
- Be kind
- Have 3 years of experience in relevant areas
- Be analytical and data-driven, with the ability to propose simple creative solutions to help our clients’ marketing dollars make maximum impact
- Be human — sharing our simple belief that as much as marketing has become a science these days with programmatic buys, AI, big data, and ROI-obsessed marketing boards, it’s still about engaging real people, not robots
- Have experience with Meta Business Suite, Google Ads, GA4
nice to have
· Experience with Advantage software for advertising agencies
· Google Looker Studio experience