What are the responsibilities and job description for the Senior Marketing Operations Specialist position at Brody Brothers Pest Control?
Senior Marketing Operations Specialist
$75,000–$85,000 annually | Full-Time
Take the strategy. Own the execution. Show what’s working!
We’re looking for an experienced marketing professional who loves turning ideas and strategy into organized, measurable action.
This is a hands-on role for someone who can take an established marketing strategy and run with it — managing vendors, improving PPC and SEO performance, coordinating campaigns, digging into data, using AI and automation, and making sure projects actually get finished.
You won’t be sitting on the sidelines waiting for direction. We want someone who can jump in, move quickly, ask smart questions, solve problems, and keep a lot of moving pieces organized.
If you have 6 years of marketing experience and enjoy connecting marketing activity to real customers and revenue, this could be a great fit.
What You’ll Own:
- Execute quarterly marketing plans from strategy through completion.
- Manage and hold accountable PPC, SEO, website, call-tracking, media, direct-mail, and technology vendors.
- Monitor and improve Google Ads, SEO, local search, Google Business Profiles, landing pages, and website performance.
- Coordinate social media and digital marketing campaigns.
- Track results from marketing source → lead → customer → revenue.
- Build clear dashboards and monthly reporting for company leadership.
- Monitor marketing budgets, vendor costs, and campaign performance.
- Execute referral, retention, win-back, lost-lead, email, text, and cross-sell programs.
- Coordinate marketing campaigns for targeted territories and growth areas.
- Work closely with Sales, Customer Service, Operations, and leadership.
- Use AI, automation, and emerging technology to improve marketing execution and efficiency.
- Identify what is working, what needs improvement, and where marketing dollars should — or shouldn’t — be spent.
The role is specifically designed to keep vendors, projects, reporting, attribution, and growth initiatives moving while helping leadership make stronger marketing decisions.
What We’re Looking For:
- 6 years of relevant marketing experience
- Strong working knowledge of PPC, SEO, local search, and lead-generation marketing
- Experience managing outside agencies and vendors
- Strong understanding of Google Ads and digital campaign performance
- Comfortable using AI and automation tools in everyday work
- Strong analytical skills and comfort with spreadsheets, dashboards, and reporting
- Exceptional attention to detail and follow-through
- Able to manage multiple projects without losing track of deadlines
- Quick, resourceful, and comfortable learning new systems
- Proactive — you see what needs to happen and move it forward
- Professional, mature, dependable, and an excellent communicator
- Energetic and personable, with genuine respect for company culture
Experience with home services, local-service businesses, or multi-location marketing is a plus.
The position also requires comfort working with data, technology, dashboards, multiple competing priorities, and outside vendors.
What Success Looks Like:
- Leadership receives clear, accurate marketing reporting each month.
- Marketing projects and vendors stay organized and accountable.
- Marketing leads increasingly connect to actual customers and revenue.
- Referral, retention, lost-lead, win-back, and cross-sell programs run consistently.
- Website, SEO, local-search, and Google Business Profile improvements are completed and measured.
- Approved territory-growth campaigns are executed and tracked.
- Leadership has reliable information to decide where to invest, improve, or stop spending.
About Brody Brothers
Brody Brothers Pest Control is a family-owned Maryland company that has been serving our community since 1984.
We are continuing to grow and have ambitious plans for the future, but we care just as much about how we grow. We take pride in exceptional customer service, professionalism, doing things the right way, and maintaining a strong, respectful, and enjoyable company culture.
We work hard, move quickly, support one another, and like working with people who bring both high standards and a great personality to the team!
Brody Brothers Pest Control is an EOE.
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Application Question(s):
- “Briefly describe your hands-on experience with PPC/Google Ads, SEO/local search, and managing outside marketing vendors. What metrics did you personally use to determine whether the marketing was successful?”
Experience:
- marketing: 6 years (Required)
Ability to Commute:
- Owings Mills, MD 21117 (Required)
Work Location: In person
Salary : $75,000 - $85,000