What are the responsibilities and job description for the Head of Demand Gen position at Broccoli AI?
About Broccoli
Broccoli is building the AI operating system for home service businesses.
We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.
Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.
We started by going door-to-door, meeting 100 contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today:
We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli.
Your job is to build and scale the systems that generate high-quality pipeline for the sales team.
We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role.
You should constantly be testing:
What You’ll Own
Must-haves
Broccoli is building the AI operating system for home service businesses.
We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.
Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.
We started by going door-to-door, meeting 100 contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today:
- Hundreds of contractors use Broccoli to run their front office
- We’ve grown from $0 → millions in ARR in under a year
- We’re trusted by both single-location operators and the largest PE-backed roll-ups
- Raised $25M from Khosla Ventures and YC
We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli.
Your job is to build and scale the systems that generate high-quality pipeline for the sales team.
We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role.
You should constantly be testing:
- Channels
- Messaging
- Funnel conversion
- Outbound motions
- Paid campaigns
- Events and partnerships
- AI-powered automations and workflows
What You’ll Own
- Pipeline generation across SMB, mid-market, and enterprise
- Demand gen strategy and execution across inbound outbound
- Funnel optimization and conversion improvement
- Experimentation across channels, messaging, and GTM motions
- Attribution, CAC, pipeline reporting, and performance metrics
- AI-driven growth systems and automations
- Hiring and scaling the demand gen function over time
Must-haves
- Strong analytical and growth mindset
- 8 yrs of proven track record driving B2B pipeline
- Highly experiments-driven
- AI-native and excited about using AI to scale execution
- High-agency and fast-moving
- Comfortable operating strategically and hands-on
- Excited to work in-office five days a week
- Experience at a high-growth Series B/C startup
- Vertical SaaS or SMB software experience
- Experience building both inbound and outbound pipeline systems
- Founder/operator mentality
- Brand marketers without pipeline ownership
- People optimized around MQLs over revenue
- Managers who mainly coordinate agencies instead of executing