CRM & Lifecycle Marketing Manager

Job Purpose

The CRM & Lifecycle Marketing Manager leads acquisition, owned channel communication, and performance optimization for Broadway Direct’s opt-in patron database. This role is responsible for growing and activating Broadway Direct’s audience across email, SMS, direct mail, in-app messaging, and emerging owned channels. The Manager ensures that CRM programs are strategically aligned with revenue goals, operationally sound, and continuously optimized to improve engagement, retention, and conversion. This position serves as the central owner of lifecycle marketing—from acquisition and onboarding to abandonment recovery and loyalty touchpoints—and partners cross-functionally to drive measurable revenue impact.

Duties and Responsibilities

·      CRM Growth & Audience Strategy

·      Monitor and grow CRM databases across all owned channels

·      Develop acquisition strategies to expand opt-in patron lists

·      Report on engagement, retention, and churn metrics

·      Channel Ownership & Operations

·      Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications

·      Manage Salesforce Marketing Cloud and Data Cloud segmentation

·      Optimize lifecycle flows including abandon cart and loyalty journeys

·      Performance & Analytics

·      Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn

·      Partner with Business Intelligence to assess CRM performance

·      Vendor & Platform Management

·      Manage relationships with Salesforce, Attentive, and Validity

·      Cross-Functional Collaboration

·      Collaborate with Marketing Director on acquisition strategy

·      Partner with Ad Sales on reporting and performance insights

·      Support Group Sales CRM initiatives

Qualifications

3-5 years of experience managing CRM platforms

Salesforce Marketing Cloud, Data Cloud experience strongly preferred

Strong analytical and performance optimization skills

Ability to collaborate cross-functionally and drive revenue impact

What Success Looks Like

Consistent growth in patron database size

Improved lifecycle conversion rates and reduced churn

Clear revenue attribution from CRM campaigns

Growth & Development Opportunities

Opportunity to expand CRM strategy across the Nederlander portfolio and develop advanced expertise in lifecycle marketing, data segmentation, and owned channel revenue optimization.

Working Conditions

Professional, high-paced office environment located in the Theatre District.

At Broadway Direct, we blend the best of both worlds with a 4-day in office, 1-day remote schedule. This structure drives our collaborative, high-energy environment while offering the flexibility needed for focused, uninterrupted work on complex projects.

Physical Requirements

While performing the duties of this job, the employee is regularly required to have visual acuity, talk, and hear while communicating with staff. This position requires sitting, standing, bending, and walking. The employee may occasionally lift up to 10 pounds.

Other Duties

This job description is not designed to cover a comprehensive list of activities, duties, or responsibilities. Duties may change at any time with or without notice.

Equal Employment Opportunity

Nederlander Productions and its Affiliates provide equal employment opportunity. Discrimination of any type will not be tolerated. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic. Nederlander productions employees take part in year anti-discrimination, anti-harassment, DEIB, anti-bullying and anti-racism trainings.

About the company:

Nederlander is a family-owned purveyor of live entertainment since 1912. We operate historic theaters, produce, and present the best in theatrical and concert events, and innovate new ways to engage future generations of theatergoers.

Broadway Direct is a national consumer brand that is an official and trusted source for all things Broadway. Broadway Direct presents its customers with relevant Broadway news as well as informing consumers where to purchase authentic tickets online for any Broadway show in NYC and Broadway shows on tour across the country.

Broadway Direct was founded by the Nederlander Producing Company of America. Nederlander owns and/or operates nine Broadway Theatres in New York City including the Richard Rodgers Theatre (HAMILTON), The Gershwin Theatre (WICKED) and The Minskoff Theatre (THE LION KING).

The Nederlander Organization and Broadway Direct are committed to a workplace where everyone is free from bias, prejudice, discrimination, and harassment. The organization strives to ensure a welcoming work environment where everyone belongs and is valued, encouraged & respected for their unique contributions. We are focused on building a culture that acknowledges and values Diversity, Equity, and Inclusion.

Reports To

V.P. Business Development

Salary

$85k, with a range commensurate with experience

Benefits

Medical, Dental, Vision, Life, LTC, LTD package for the employee, their legal spouse and children