What are the responsibilities and job description for the Regional Visual Merchandising Manager position at BROAD RIVER RETAIL?
Regional Visual Merchandising Manager
CULTURE SNAPSHOT:
Broad River Retail is a privately held organization where we believe that purpose begins with identity. Our employees are known as Memory Makers because every person in our company has the power to create meaningful, lasting moments not only for our Guests, but for fellow Memory Makers, our partners, families, and the communities we serve. Together we live out our purpose: Furnishing Life’s Best Memories.
Our team is guided by five core values: integrity, personal excellence, customer satisfaction, collaboration, and innovation. These values shape how we work, how we lead, and how we serve our Guests every day.
Our vision is to be the premier Ashley Store operator, and our mission is to be an excellent home furnishings retailer. Because of the dedication of our Memory Makers, Broad River Retail has grown to become the largest and fastest growing Ashley licensee in the U.S., was named National Home Furnishings Retailers of the Year in 2024, and has earned a place on our industry’s Best Places to Work list three years in a row.
AT A GLANCE:
The Regional Visual Merchandising Manager reports directly to the Director of Merchandising and is part of the Merchandising Team team. This role is responsible for leading the visual merchandising function across multiple districts and retail locations. This high-impact role is responsible for setting and executing the overall visual direction in alignment with company goals, brand standards, and customer expectations.
The ideal candidate is both creative and operationally minded—someone who can elevate showroom presentation while driving results through effective leadership, training, and performance management of District Visual Merchandising & Design Managers.
DAY IN THE LIFE AS A MEMORY MAKER:
- Provide vision, direction, and leadership for visual merchandising and showroom design across all assigned districts.
- Develop and implement regional visual merchandising strategies that support company initiatives, seasonal campaigns, and product rollouts.
- Ensure consistency in showroom presentation, floor layout execution, lifestyle adherence, and visual storytelling across all stores.
- Partner closely with corporate merchandising, marketing, operations, and store leadership to align regional visual execution with business objectives.
- Lead, coach, and develop a high-performing team of District Visual Merchandising & Design Managers, fostering professional growth and strong collaboration.
- Conduct regular store and district visits to assess execution quality, ensure brand standards are met, and identify opportunities for improvement.
- Oversee large-scale visual projects, including new store openings, remodels, regional rollouts, and corporate initiatives.
- Evaluate store performance through sales metrics, visual audits, and guest feedback to inform merchandising strategies and team development.
- Manage visual merchandising budgets, tools, fixtures, and resources across the region to optimize impact and efficiency.
- Serve as the primary point of contact between field visual teams and the corporate office for communication, updates, and best practices.
MEMORY MAKER PERKS & BENEFITS:
- This position is a salaried position and will be based on experience and skills.
- Medical, dental, vision, and life insurance options available the first of the month following 60 days of employment
- Paid time off and holiday benefits
- 401(k) or retirement savings plan with company match
- Employee discounts at Broad River Retail locations
- Opportunities for career growth and internal advancement
- Benefit offerings and eligibility may vary based on employment status and location.
OUR COMMITMENT TO YOU:
Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of Memory Makers, we firmly believe our work is at its best when everyone feels free to be their most authentic self.
WHAT YOU’LL NEED TO SUCCEED:
- 7 years of experience in visual merchandising, including 3 years in a multi-unit leadership or regional role within the retail home furnishings or lifestyle category.
- Demonstrated success in leading and developing district-level teams.
- Strong creative eyes with deep understanding of showroom layout, product staging, lighting, space planning, and storytelling.
- Proven ability to align visual merchandising with broader business strategy and KPIs.
- Proficient in Microsoft Office Suite (Excel, Word, Outlook) and visual planning tools; ability to learn proprietary systems quickly.
- Strong analytical, communication, and project management skills.
- Ability to influence cross-functional partners and build strong relationships at all levels of the organization.
- Willing and able to travel regionally up to 80% of the time.
- Highly organized, adaptable, and able to manage multiple priorities in a fast-paced environment.
- Bachelor’s degree in visual Merchandising, Interior Design, Retail Management, or related field preferred.
WORKPLACE ENVIRONMENT:
- While performing the duties of this job the employee is:
- Ability to work independently, as well as, in a collaborative team environment
- This role is primarily a work from home position after onsite training is complete.
- Employees must arrange an appropriate workspace that ensures their productivity. Must be able to participate in virtual meetings, on-camera, and calls with minimal distraction
In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to empower individuals with disabilities to undertake the essential duties and responsibilities of the position.