General Manager

CULTURE SNAPSHOT:

Broad River Retail is a privately held organization where a diverse group of people work together and espouse our core values of integrity, personal excellence, customer satisfaction, collaboration, and innovation for the purpose of ‘Furnishing Life’s Best Memories.’ At Broad River, we believe that purpose begins with identity, which is why our people are referred to as “Memory Makers.” We know that everyone who works for our Company has the power to make positive, lasting memories not only for our Guests, but also for their fellow Memory Makers, our partners, their families, and in our communities.

Our vision is to be the premier Ashley Store operator, and our mission is simply to be an excellent home furnishings retailer. Our Memory Makers are the driving force that has led us to being the largest and fastest growing Ashley licensee in the U.S., to being named as the National Home Furnishings Retailers of the Year in 2024 and landing us on the Best Places to Work list three years in a row in our industry.

AT A GLANCE:

Broad River Retail is seeking a  General Manager to lead one of our stores with a high performance, guest first mentality. This is not a sit back and manage role. This is a lead from the front position for a true competitor. Someone who can coach, recruit, develop talent, and personally produce while building a culture of excellence.

If you excel in retail leadership, thrive in commissioned sales environments, and love the challenge of building winning teams, this role is for you. Compensation includes a competitive base salary plus personal uncapped commissions plus monthly GM bonuses tied to store KPI performance.

DAY IN THE LIFE AS THIS MEMORY MAKER:

As a General Manager, you will:

• Champion our Mission, Values, and Customer Beliefs.
• Lead daily sales activities and store execution through strong presence and urgency.
• Drive performance with a team of Home Furnishing Consultants.
• Recruit, hire, develop, and retain top talent.
• Engage guests immediately, learn their motivations, and build lasting relationships.
• Execute and coach proven sales processes and upselling techniques.
• Manage multiple competing priorities while meeting deadlines and holding the standard.
• Maintain high standards of personal and professional conduct.
• Focus on guest needs and consistently exceed expectations.
• Seek efficiency through improved store processes and technology adoption.
• Identify and explore new revenue streams and opportunities in your market.
• Be accountable to hit personal weekly and monthly sales goals with uncapped commissions.
• Oversee and deliver store wide weekly and monthly results through coaching and accountability.

HOW SUCCESS IS MEASURED:

This role is measured by both personal production and storewide performance. You will be expected to lead from the front by coaching behaviors daily, creating urgency, and delivering results with consistency.

Key Performance Measures Include:

• Results Scoreboard
• Revenue to Budget
• Sleep Budget
• Diamond Care Furniture Protection
• Sales Per Guest SPG
• Quality of Business
• Secret Sauce profitability plus disciplined execution
• Cowell sales excellence behaviors plus activity that drives outcomes
• Selling Behaviors Daily Standard

You will be evaluated on your ability to create consistent execution of selling behaviors across the team including:

• Sales process adherence C4 execution
• Coaching rhythms and accountability
• Guest engagement and accountability
• Guest engagement standards
• Follow up discipline and pipeline management
• Protection, sleep, and financing habits that drive premium tickets

WHAT YOU’LL NEED TO SUCCEED:

• Minimum of five 5 years of experience in retail management and or commissioned sales.
• Proven record of driving results in a fast-paced retail environment.
• Strong cognitive skills required, including ability to learn quickly, handle multiple complex tasks simultaneously, and produce at a high level without heavy supervision.
• Exceptional people skills and strong work ethics are required.
• History of successfully managing a team of 5 or more associates is required.
• High energy people person attitude with a relentless guest first approach.
• Proficient with iPads tablets and various software platforms.
• Excellent time management and communication skills.
• Ability to handle highly confidential information discreetly and professionally.
• Enjoys a fast-paced retail environment with ability to work a 40 plus hour schedule including nights, weekends, and holidays.
• Entrepreneurial mindset with the ability to identify and capitalize on new business opportunities.

WORKPLACE ENVIRONMENT:

While performing the duties of this job the employee is:

In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to empower individuals with disabilities to undertake the essential duties and responsibilities of the position.

MEMORY MAKER PERKS & BENEFITS:

• Competitive base salary plus uncapped personal commissions plus monthly GM bonus plan.
• Medical, dental, vision, and life insurance options.
• Paid time off and 401k matching contribution.
• 40 percent employee discount at BRR locations.
• Internal opportunities for career growth and advancement.

OUR COMMITMENT TO YOU:

Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of Memory Makers, we firmly believe our work is at its best when everyone feels free to be their most authentic self.