Digital Advertising Manager

We are seeking a highly skilled and motivated Digital Advertising Manager to join our dynamic team at BRK Global Marketing located in Charlotte, NC. This position is an in-office, full-time position. The ideal candidate will be responsible for developing, executing, and optimizing digital advertising campaigns across various platforms to achieve our clients’ marketing goals. This role requires a blend of strategic thinking, analytical skills, and creative problem-solving abilities. You will be managing a portfolio of multiple brands and analyzing campaign metrics to make data-driven decisions for performance optimization. Additionally, you will be tasked with staying informed about industry trends and new digital strategies as these will play a vital role in scaling our digital marketing efforts.

Key Responsibilities:

Campaign Strategy and Management:

·        Develop and implement comprehensive digital advertising strategies and lead-generation campaigns aligned with client objectives.

·        Manage and optimize campaigns across multiple digital channels, including search engines, social media, display networks, and programmatic platforms.

·        Identify audience and segmentations to ensure targeted and effective ad delivery.

Performance Analysis and Reporting:

·        Monitor and analyze campaign performance using analytics tools.

·        Partner with the Account Management team to provide detailed reports and insights, highlighting key metrics, trends, and areas for improvement.

·        Adjust strategies based on data-driven insights to optimize ROI and achieve campaign goals.

Creative Development and Collaboration:

·        Work closely with the Account Management and Creative teams to develop compelling ad creatives and messaging that resonate with target audiences.

·        Ensure consistency and alignment of digital advertising efforts with overall marketing strategies and brand guidelines.

·        Assess client growth opportunities by partnering with Account Management team to provide digital strategy.

Budget Management:

·        Develop and manage advertising budgets, ensuring cost-effective allocation of resources.

·        Track and report on budget expenditures, providing regular updates.

Qualifications:

Education and Experience:

·        Bachelor’s degree in Marketing, Advertising, Business, or a related field.

·        5 years of experience in digital advertising, preferably within a B2B marketing environment.

·        Proven track record of managing successful digital advertising campaigns across various platforms.

Skills and Competencies:

·        Proficient in digital advertising tools and platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads Manager, and programmatic ad platforms).

·        Strong analytical skills with the ability to interpret data and provide actionable insights.

·        Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and concisely.

·        Creative thinker with the ability to develop innovative advertising strategies.

·        Strong project management skills, with the ability to handle multiple campaigns and meet deadlines.