Wholesale Marketing Manager

Brixton is looking for a Wholesale Marketing Manager who can take our partnerships to the next level, building programs that connect our brand with customers in stores and online. This role is all about strategy, creativity, and execution: from co-op campaigns and seasonal activations to POP and retail buildouts, to trade show leadership, to managing our B2B platform and giving our sales team the tools they need to win. This role requires a balance of strategic planning, execution, and cross-functional collaboration to support sell-in and sell-through across wholesale accounts.

This is a full-time, exempt role based out of California. This role will be based at our Carlsbad office, with an expectation of being onsite at least three days per week.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Own and manage the wholesale marketing budget, ensuring accurate tracking, reporting, and ROI analysis.
• Develop and oversee wholesale co-op programs, retail partner initiatives, and seasonal activations.
• Manage marketing campaigns and communications across our B2B platform (Elastic Suite), ensuring accurate, timely, and brand-right execution.
• Oversee and lead all trade show efforts, including planning, booth design, partner activations, and cross-functional coordination.
• Oversee POP and retail buildouts, ensuring brand consistency and strong in-store consumer experiences.
• Partner with sales, product, and creative teams to align wholesale marketing initiatives with go-to-market strategies.
• Build and deliver seasonal toolkits, digital assets, and training resources to wholesale accounts.
• Track and analyze wholesale marketing performance, providing insights and recommendations for optimization.
• Act as the key liaison between marketing and sales to support account-specific marketing opportunities.

KNOWLEDGE, SKILLS & ABILITIES

• Bachelor’s degree in marketing, business, or related field.
• Minimum 5 years of marketing experience, preferably within wholesale, retail, or consumer goods industries.
• Strong knowledge of co-op advertising, wholesale programs, POP/retail buildouts, trade shows, and B2B marketing platforms.
• Experience with Elastic Suite or similar B2B systems preferred.
• Excellent organizational, project management, and communication skills.
• Proven ability to manage budgets, analyze performance, and drive ROI.

SALARY RANGE

The base pay for this position is between $80,000 - $90,000. In accordance with applicable state laws, the range provided is Brixton's reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location.

Brixton LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.