Product Marketing Manager (Remote)

About the Role

As the Product Marketing Manager you will be responsible for putting the MARKET into the go-to-market. This means creating unique positioning, messaging, competitive differentiation that sets Brivo apart in a crowded and growing market. You will sit in a critical spot between product management, sales and marketing and owns the responsibility for telling compelling market-driven stories about what we do and how it solves customers, and channel partners, problems. You will be responsible for getting Brivo into more opportunities and positioned to close more business. This role is not only a hands-on position but also a strategic contributor providing insights and recommendations at the product, market and competitive level.

What will you be doing as a Brivo Product Marketing Manager?

A little bit of everything from managing product launches, creating messaging, tracking competitors and market trends, developing content, and nailing sales enablement. The compelling thing about being a Product Marketing Manager is that every day is different. In this role, you will touch almost every part of the business. Responsibilities will include:
Evangelizing Product and Services:

• Build product and portfolio messaging that communicates the vision and value of our products that set new products apart
• Craft compelling messages and content for marketing channels (landing pages, ad campaigns, website) to promote our products, services and brand
• Create content such as case studies, videos, datasheets, website copy and blog posts and work with various teams (design, content, demand gen, product, sales) 

Bring Product and Services to Market

• Understand routes to market (direct, indirect, 3rd party ecosystem) and develop product messaging strategy and go to market plans that adapt to all potential revenue streams
• Plan and execute the launch of new services and products and brief internal and external teams about new products (sales, marketing, PR, etc.)
• Create buyer personas based on target decision-makers and influencers
• Manage timelines for new products with product management, engineering or manufacturing departments
• Speak and present about products to both external and internal audiences
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Know Your Customer, Competition and the Market

• Follow and analyze market trends to position products and develop product marketing strategies (pricing, advertising, product launching) for the business
• Conduct market research to stay top of industry, competitors and channel partners and share insights with internal teams and develop recommendations on changes to strategic direction based on insights
• Research competitor offerings and develop competitive messaging for sales, marketing and product teams

Qualifications:

• Proven experience as a Product Marketing Manager, Product Managers, Brand Manager or similar role
• Must be an excellent writer for multiple channels and applications
• Background in design and copywriting is a plus
• Experience in market analysis and competitive research
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Detail-oriented and creative
• Analytical mind and strong quantitative skills
• BS/BA in Marketing, Communications or similar field

About Us

Brivo is the global leader in mobile, cloud-based access control for commercial real estate, multifamily residential, and large distributed enterprises. Our comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. Having created the category over twenty years ago, our building access platform is now the digital foundation for the largest collection of customer facilities in the world, trusted by more than 25 million users occupying over 300M square feet of secured space in 42 countries.

Our dedication to simply better security means providing the best technology and support to property owners, managers, and tenants as they look for more from buildings where they live, work, and play. Our comprehensive product suite includes access control, smart readers, touchless mobile credentials, visitor management, occupancy monitoring, health and safety features, and integrated video surveillance, smart locks, and intercoms. Valued for its simple installation, high-reliability backbone, and rich API partner network, Brivo also has the longest track record of cybersecurity audits and privacy protections in the industry.

Brivo is privately held and headquartered in Bethesda, Maryland. Learn more at www.Brivo.com

Brivo is an Equal Opportunity/Affirmative Action Employer