Digital Marketing Specialist

Description

Brinks Home™ is a leader in the smart security industry, protecting over one million people across the U.S., Canada, and Puerto Rico. Our platinum-grade protection is backed by award-winning customer service and expertly trained professionals.

 

We strive for the highest standards for our customers while fostering a positive work environment for our employees. We create a culture that fosters innovation, celebrates creativity, and encourages authenticity. Join us and be part of a collaborative team that is relentless in our pursuit of security for life. We are currently seeking a determined and dynamic Digital Marketing Specialist to join our Brinks Home Family.

 

Position Overview:

We are seeking a highly organized and creative Digital Marketing Specialist to support Brinks Home’s growth initiatives across SEO, CRO, content, and affiliate marketing.

This role is ideal for a detail-oriented marketer who enjoys managing projects, writing SEO-optimized content, and coordinating cross-functional marketing efforts. The Digital Marketing Specialist will work closely with the Growth Marketing Manager, Marketing Analyst, and Creative team to execute campaigns that increase visibility, improve conversion rates, and drive performance across both our sales-driven funnel and eCommerce channels.

 

Key Responsibilities:

• Create and optimize SEO- and AIO-friendly website and blog content to increase organic traffic and brand visibility.
• Manage CRO initiatives, including A/B testing, landing page optimization, and UX improvements.
• Support affiliate marketing operations in Impact Radius, including partner communication, creative asset management, and link tracking.
• Coordinate projects, timelines, and deliverables across internal teams and external vendors.
• Draft and schedule marketing emails, promotional campaigns, and content updates.
• Collaborate with the Creative team on ad copy, design requests, and web content needs.
• Maintain the marketing calendar and ensure campaign deliverables are executed on time.
• Assist with QA testing for new campaigns, website changes, and landing page updates.
• Work with the Marketing Analyst to measure SEO and CRO performance and identify improvement opportunities.
• Allocate approximately 20% of time to support the B2B side of the business (BHX), executing the same digital marketing initiatives and performance objectives outlined above.
• Other duties as assigned.
  
  

Requirements:

• 2–4 years of experience in digital marketing, SEO, or digital project management or content marketing.
• Strong understanding of SEO best practices, keyword research, and on-page optimization.
• Basic familiarity with affiliate marketing and partner management platforms (Impact Radius a plus).
• Excellent writing, editing, and project management skills.
• Working knowledge of analytics tools (Google Analytics, GA4, Google Search Console).
• Ability to multitask across multiple projects and timelines.
  
  

Working Norms:

• Self-starter with strong organizational and communication skills.
• Comfortable managing multiple projects in fast-paced, cross-functional environments.
• Detail-oriented with an eye for brand consistency and user experience.
• Collaborative and proactive in supporting teammates.
  
  

Benefits:

 

• Brinks Home recognizes the value of benefits for you and your family, so we offer a comprehensive and competitive benefits program:
  
  

Medical, Dental, Vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, Employee Referral Program, and Continuing Education

• To learn more about our company culture and career opportunities, please visit our LinkedIn and Career Page.
  
  

 

Brinks Home provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

#equalopportunityemployer #veteranfriendly