Marketing Specialist II

Location:

Providence, RI, US, 02903

Requisition ID: 18829

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.

Responsibilities

Brightstar Lottery is looking for a digital marketing professional to support day-to-day marketing operations for the digital lottery product of a U.S. lottery customer. In this role, the individual will be accountable for supporting key growth initiatives within the overall digital lottery marketing plan, managing content testing and introductions, creating and maintaining promotional and communications calendars, and developing and executing player marketing campaigns.

We are looking for someone with passion, energy, and intellect, who can bring fresh ideas and an analytical mindset. This person works closely with a variety of products and services within the scope.

Duties And Responsibilities

• Support overall business growth by contributing to the overall growth plan for the customer’s digital lottery products.
• Understand all product offerings and identify opportunities for player experience improvement.
• Test new game content and manage all releases, working closely with delivery and studio teams.
• Create and maintain a monthly promotional calendar in line with the overall marketing strategy. Successfully operate and execute all promotions.
• Proactively understand and address issues, challenges, and threats to business growth. Understand data reporting elements and use to identify new focus areas for growth.
• Working with player activation team, execute player communication campaigns via multiple channels. Track and understand metrics and opportunities for enhancement.
• Work with Brightstar Call Center and customer to address player questions and issues.
• Collaborate effectively with cross-functional team members to identify and implement customer experience enhancements and issue resolution. Escalate technical concerns appropriately.
  
  

Qualifications

• 3 years experience in digital marketing or e-commerce. Gaming industry experience a plus
• Bachelor Degree in marketing, business, communications, or related field.
• Strong customer-facing experience
• Experience on CRM and/or loyalty programs
• Excellent time-management and organizational skills
• Strong analytical, reporting and problem-solving skills
• Capable of simultaneously managing strategic initiatives, projects and production issues
• Strong follow-through skills
• Ownership mindset regarding products and performance – takes ownership of problems, opportunities and requests and finds solutions
• Ability to communicate as part of a team to build consensus among internal and external clients and stakeholders
• Open-minded towards the ideas and views of others, give as well as welcome feedback, contribute to building team spirit, and mentor others to succeed
• Highly motivated, organized, able to multi-task and work under tight deadlines
• Strong people skills; ability to interact with a wide range of personalities
  
  

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self
  
  

At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $55,631 - $98,467. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.

Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

Nearest Major Market: Providence

Nearest Secondary Market: Rhode Island