What are the responsibilities and job description for the Sales and Marketing Coordinator - Home Care position at BrightStar Care Karing Hent, Inc.?
Benefits:
- Employee Appreciation Bonuses
- Employee Appreciation Program
- 401(k) matching
- Bonus based on performance
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Signing bonus
- Training & development
- Vision insurance
- Wellness resources
- 401(k)
BrightStar Care is hiring a driven, people‑centered Sales and Marketing Coordinator to partner with our Client Relations Directors in expanding social media engagement, strengthening community relationships, and increasing brand visibility throughout the Twin Cities. This role also plays a key part in supporting the growth of our Rochester and Duluth branches, including occasional travel to those areas for outreach, events, and relationship‑building. We’re looking for someone organized, creative, and enthusiastic about showcasing the exceptional care BrightStar provides while helping deepen our presence across multiple markets. BrightStar Care of St. Paul serves St. Paul, Minneapolis, Rochester, Duluth, and surrounding communities including Roseville, White Bear Lake, Maplewood, Inver Grove, Burnsville, Apple Valley, Eagan, Bloomington, Edina, Eden Prairie, and Golden Valley.
Why BrightStar Care?
- Leadership in Home Health: As a Joint Commission Accredited organization, we are committed to the highest standards of patient care and clinical excellence. We provide RN supervision on every case and require no minimum hours to sign up for services.
- Supportive and Collaborative Environment: Our leadership is dedicated to supporting your professional growth and ensuring a positive work culture by utilizing Employee Engagement Software, providing open-door communication, and creating a competitive environment with growth incentives.
- Rewarding Career Opportunities: We offer a fulfilling career path with opportunities to impact business growth directly, shape innovative programs, and lead with a team of dedicated professionals.
- Professional Development: Opportunities for continuing education and professional development to stay current in the field.
Key Responsibilities:
- Lead, as an expert in Sales and Marketing, alongside our Ownership and Sales and Marketing team to create and propel a Sales and Marketing Plan that aligns with our mission and compliance standards.
- Maintain current B2B relationships for continual growth in referrals.
- Explore, Research, and Develop new B2B relationships to increase referrals and service hours growth.
- Assist with the Marketing Strategies of other leaders in our organization to ensure continuance of SEO improvement.
- Implement and review a Referral Source Follow Up campaign to continually engage and thank active referral sources.
- Coordinate with other office staff to attend, and attend yourself, local community events and networking opportunities for brand awareness.
- Monitor Inquiry Conversion Rates internally and help implement improvements as needed.
- We annually celebrate and participate in The Walk to End Alzheimer's, Home Care and Hospice Month, Veteran's Day Activities, Delivering Thanksgiving Meals to Veterans, Social Worker's Month, CNA Week, Nurse's Week and events with the Parkinson's Foundation that you may assist with coordinating and attending.
Requirements:
- High school diploma required.
- Bachelor's degree in a related field (Marketing, Sales, Business Development, Entrepreneurialism, etc) highly preferred.
- At least 2 years of Sales and/or Marketing experience.
- Strong leadership and organizational skills, with the ability to motivate and lead a team.
- Excellent communication and interpersonal skills, capable of effectively collaborating with staff, management, and external partners.
- Deep understanding of healthcare strategies and challenges.
- Ability to create content and present information in alignment with brand standards and professional demeanor.
- Valid Driver's License, Current Auto Insurance, Reliable Vehicle, and cleared MVR.
As the Sales and Marketing Coordinator at BrightStar Care, you will play a critical role in shaping our Sales Strategy and improving growth outcomes. Your leadership will play a crucial part of our leadership team and focus of our office activities daily. We look forward to welcoming a dedicated professional like you to our team at BrightStar Care!