What are the responsibilities and job description for the Automotive Marketing Manager position at Briggs Automotive Group?
Marketing Manager — Automotive Dealership
Location: Manhattan and Topeka, Kansas
Position Type: Full-Time
Experience Level: Mid–Senior
About Us
We are a fast-growing, customer-focused automotive dealership committed to delivering an exceptional sales and service experience. We’re looking for a skilled and motivated Marketing Manager to lead our marketing initiatives and drive brand growth across all digital and in-store channels.
Key Responsibilities
Develop and execute digital marketing strategies to increase traffic, leads, and brand visibility.
Manage and optimize Google Analytics, SEO, and SEM campaigns to ensure maximum ROI.
Oversee and maintain dealership websites, including content updates, landing pages, and inventory presentation.
Create visually compelling assets using graphic design tools (e.g., Adobe Creative Suite, Canva).
Plan and manage social media content, scheduling, community engagement, and paid social campaigns.
Organize and execute dealership events, promotions, and community outreach initiatives.
Track key marketing performance metrics and prepare regular reports for leadership.
Ensure all marketing aligns with brand standards and industry best practices.
Collaborate closely with sales, service, and leadership teams.
Required Qualifications
Proven experience in digital marketing with strong proficiency in:
Google Analytics (GA4)
SEO/SEM strategy & execution
Graphic design
- Customer Relations Management software (CRM)
-
Website management (CMS experience preferred)
Social media marketing
Strong copywriting and communication abilities.
Detail-oriented with excellent project management skills.
Preferred Qualifications
Automotive industry experience (highly preferred).
Experience working in a dealership environment or with automotive advertising platforms.
Familiarity with CRM tools, inventory feeds, and automotive marketing best practices.
What We Offer
Competitive salary and performance incentives.
Health, dental, and vision benefits.
Career growth opportunities within a rapidly expanding dealership.
A supportive, team-oriented work environment.