What are the responsibilities and job description for the Automotive Sales Manager position at Briggs Auto Group?
About Briggs Auto Group
Briggs Auto Group is a family-owned Kansas automotive group that began in 1979 with founders Russ and Ilene Briggs and has grown by running disciplined operations and putting the customer experience first.This Sales Manager role supports our three Topeka rooftops: Briggs Dodge RAM FIAT of Topeka, Briggs Kia of Topeka, and Briggs Subaru of Topeka.
Overview
As an Automotive Sales Manager, you are accountable for the end-to-end execution of the sales department—people, process, and performance. You will lead from the front, coach the team daily, manage the sales pipeline, and ensure every deal is structured for speed, compliance, and profitability. This role requires time-tested fundamentals with modern retail execution across showroom, phone, and digital.
Key Responsibilities
Lead daily sales operations and deliver consistent performance across volume, gross, and customer experience.
Drive execution of core sales process: meet & greet, needs assessment, product demo, test drive, trade appraisal, negotiation, close, and delivery—no freelancing.
Desk deals and structure transactions to maximize profitability while protecting approvals, funding velocity, and compliance.
Partner with F&I to ensure smooth handoffs, clean paperwork, and a unified customer experience that reduces friction and increases retention.
Coach, train, and develop sales consultants through structured one-on-ones, role-play, accountability huddles, and performance plans.
Manage CRM performance: lead response times, appointment set/kept, showroom traffic conversion, follow-up discipline, and lost-lead recovery.
Control inventory strategy with leadership: turn rate, aged inventory action plans, pricing governance, merchandising standards, and lot readiness.
Own trade management and appraisals: consistent valuation logic, ACV discipline, and recon-to-frontline speed.
Monitor and report KPIs daily/weekly/monthly; build action plans off data—not opinions.
Ensure compliance with dealership policies and all applicable local/state/federal requirements (advertising, disclosures, privacy, fair dealing).
Handle customer escalations professionally and fast—protect CSI without giving away the store.
Stay current on market trends, digital retailing tools, and competitive positioning; implement improvements that increase conversion and margin.
Qualifications
Proven automotive sales management experience (Sales Manager, Desk Manager, or high-performing team lead).
Track record of delivering results across volume, gross, and customer satisfaction simultaneously.
Strong leadership presence with the ability to coach, correct, and drive accountability without drama.
High competence in desking, trade evaluations, and negotiation strategy.
Proficiency with CRM and sales reporting tools; disciplined follow-up and pipeline management mindset.
Ability to work under pressure in a fast-paced retail environment; strong organizational and prioritization skills.
Professional integrity and compliance-first execution—shortcuts are a hard no.
Benefits
Competitive compensation package (salary performance incentives/commission).
Medical, dental, vision options (per company plan).
401(k)/retirement options (per company plan).
Paid time off and paid holidays (per company policy).
Ongoing training and advancement opportunities within a multi-rooftop organization.
Briggs Auto Group is a family-owned Kansas automotive group that began in 1979 with founders Russ and Ilene Briggs and has grown by running disciplined operations and putting the customer experience first.This Sales Manager role supports our three Topeka rooftops: Briggs Dodge RAM FIAT of Topeka, Briggs Kia of Topeka, and Briggs Subaru of Topeka.
Overview
As an Automotive Sales Manager, you are accountable for the end-to-end execution of the sales department—people, process, and performance. You will lead from the front, coach the team daily, manage the sales pipeline, and ensure every deal is structured for speed, compliance, and profitability. This role requires time-tested fundamentals with modern retail execution across showroom, phone, and digital.
Key Responsibilities
Lead daily sales operations and deliver consistent performance across volume, gross, and customer experience.
Drive execution of core sales process: meet & greet, needs assessment, product demo, test drive, trade appraisal, negotiation, close, and delivery—no freelancing.
Desk deals and structure transactions to maximize profitability while protecting approvals, funding velocity, and compliance.
Partner with F&I to ensure smooth handoffs, clean paperwork, and a unified customer experience that reduces friction and increases retention.
Coach, train, and develop sales consultants through structured one-on-ones, role-play, accountability huddles, and performance plans.
Manage CRM performance: lead response times, appointment set/kept, showroom traffic conversion, follow-up discipline, and lost-lead recovery.
Control inventory strategy with leadership: turn rate, aged inventory action plans, pricing governance, merchandising standards, and lot readiness.
Own trade management and appraisals: consistent valuation logic, ACV discipline, and recon-to-frontline speed.
Monitor and report KPIs daily/weekly/monthly; build action plans off data—not opinions.
Ensure compliance with dealership policies and all applicable local/state/federal requirements (advertising, disclosures, privacy, fair dealing).
Handle customer escalations professionally and fast—protect CSI without giving away the store.
Stay current on market trends, digital retailing tools, and competitive positioning; implement improvements that increase conversion and margin.
Qualifications
Proven automotive sales management experience (Sales Manager, Desk Manager, or high-performing team lead).
Track record of delivering results across volume, gross, and customer satisfaction simultaneously.
Strong leadership presence with the ability to coach, correct, and drive accountability without drama.
High competence in desking, trade evaluations, and negotiation strategy.
Proficiency with CRM and sales reporting tools; disciplined follow-up and pipeline management mindset.
Ability to work under pressure in a fast-paced retail environment; strong organizational and prioritization skills.
Professional integrity and compliance-first execution—shortcuts are a hard no.
Benefits
Competitive compensation package (salary performance incentives/commission).
Medical, dental, vision options (per company plan).
401(k)/retirement options (per company plan).
Paid time off and paid holidays (per company policy).
Ongoing training and advancement opportunities within a multi-rooftop organization.
Salary : $96,000 - $250,000