Growth Marketing Manager

We are hiring a growth marketing manager to own organic growth across briefs.co, our daily newsletter, and our social channels, in-office in downtown Detroit, at $110,000 to $150,000 plus profit share after year one.

Heads up before you apply.

This is a senior leadership role, and it takes two steps: applying here and sending us a short video. One without the other doesn't get an interview. Why? Because most resumes look the same, and we are looking to hire the right person fast!

Tell us why you'd be good at this job, and one thing you'd change about how briefs.co or Market Briefs grows, after spending a little time with both. You don't have to be right about the change. We want to hear how you think.

Put it anywhere we can watch it, like Google Drive, Dropbox, or an unlisted YouTube link.

Email the link to hello@briefs.co with the subject line Growth Marketing Manager - Video Submission, and include one example of growth you drove, with the numbers before and after.

Your phone camera is fine. So is your kitchen, one take, and whatever you're wearing right now.

For most of history, serious investment research was for people who already had money. Briefs Finance is changing that. We built one of the top five financial podcasts and YouTube shows in the world, then we built the research and tools that let a regular person understand an investment in minutes, and we are making it easy to invest intelligently with AI tools that actually work.

We have the audience and we have the product. What we have never had is one person whose entire job is turning that audience into leads. We think this is some of the most exciting work happening in Detroit, and we're delivering things that even Silicon Valley hasn't figured out.

What you'll own

Have you actually grown something? Can you point at the number and say that one was me? Do you want the channel to be yours instead of somebody else's?

If so, keep reading. This is the job for you.

We're hiring a full-time Growth Marketing Manager to own organic growth end to end. The website, the newsletter, and our social channels, all pointed at one number. If your last job was managing paid budgets and reporting on somebody else's channel, this isn't that. Here the channel is yours, and nobody hands you a plan.

You own the strategy for what gets found on briefs.co and where that traffic lands, across roughly 100 articles a day. Search is not one thing anymore. Traditional SEO still matters, and so does getting cited by the AI tools people now ask instead of Google. You own list growth for Market Briefs, which goes out to hundreds of thousands of investors every weekday, plus every path that gets a reader onto that list in the first place. Referral campaigns are yours to build, not to inherit. You own our company social channels, not the posting itself, but the data-driven plan behind it and the honest read on what actually brings people back. And you work hand in hand with the person running paid acquisition, because organic and paid should not be two separate strategies that meet once a quarter. What you learn organically should make paid cheaper, and vice versa.

As for AI, you use it every day and you push what we do with it further every month. We don't believe in AI slop, but we do believe in using the tools we have to move faster than a team our size should be able to.

You will know your number every week, and there is only one. Leads. Not just clicks, not impressions, not follower count. Every surface you touch is measured on the leads it produces.

What you don't own

You are not writing the articles, writing the newsletter, or posting to social. Editorial and social have their own people and their own numbers. You set the strategy, you bring them the data on what is working, and you win by making their work reach more people. If what you actually want is to be the one writing, look at our Senior Financial Editor posting instead.

Who you are

You have actually done this. Three to five years is the sweet spot. We are not looking for fifteen years of strategy decks, we are looking for somebody who has been in the game and can walk us through results.

You know search the way it works now. SEO, answer engine optimization (AEO), generative engine optimization (GEO). If you have not thought about how your work shows up inside an AI answer, you are already behind on this one.

You know email marketing. Not just sending campaigns, but also growing a list and keeping it healthy.

You understand how a sales model works. You know what a lead is worth, what happens to it after you hand it over, and why a bigger number of worse leads is not a win.

You use AI every day and you are honest about what it is good at (a lot). At the same time, you are honest about what it isn't great at (also a lot). Claude, ChatGPT, n8n, whatever gets the job done. You can build a repeatable workflow, not just type a prompt.

You move at a pace that surprises people. Work we assumed would take us a quarter has been successfully delivered here in three days, with the tests already running before anybody asked for them. That is the bar, and if it sounds exhausting rather than fun, this isn't the seat.

You write things down. What you tried, what it did, what you learned when it didn't work. You raise problems before they become missed numbers, with specifics.

You own your asset. Nobody has to tell you traffic is soft. When something works you are already scaling it, and when something is broken you say so and then fix it anyway.

You don't have to be a financial expert, but you do need to be genuinely interested in money and markets. Our audience can tell when somebody isn't.

Nice to have, but not required. GA4, Ahrefs or Semrush, HubSpot, Customer.io, and any real experience growing a media or newsletter audience rather than a software product.

About Briefs Finance

We are on a mission to help 1.3 billion people be better with money. We do it through a top-five financial podcast and YouTube show, a free daily newsletter called Market Briefs, a paid research and education platform called Briefs Pro, and AI-powered stock research tools. Learn more at https://www.briefs.co and on our social media pages.