What are the responsibilities and job description for the Family Advisor/ Marketer position at Bridgewater Memory Care?
Are you passionate about building meaningful connections and driving impactful marketing strategies? We’re seeking a dynamic Family Advisor/Marketer to join our team, dedicated to fostering strong relationships within our community while executing innovative marketing campaigns. This role offers an exciting opportunity to blend personalized family engagement with cutting-edge digital and traditional marketing techniques, creating a positive influence that resonates deeply with families and stakeholders alike. If you thrive in a lively environment where your creativity and strategic thinking can shine, this is the perfect position for you!
- Develop and implement comprehensive marketing plans that promote family-centered services and programs across multiple channels, including social media, email, print, and digital platforms.
- Engage directly with families to understand their needs, providing tailored advice and support to enhance their experience.
- Manage content creation for various marketing materials using Adobe Creative Suite, ensuring messaging aligns with brand standards and appeals to diverse audiences.
- Utilize SEO strategies and Google Analytics insights to optimize online presence, improve search rankings, and increase engagement.
- Execute social media marketing campaigns on platforms such as Facebook Advertising and other social channels to boost visibility and community involvement.
- Coordinate advertising sales efforts by identifying potential partners, preparing proposals, and maintaining strong relationships with vendors.
- Monitor campaign performance through analytics tools like Google Analytics and marketing automation platforms; adjust strategies accordingly for maximum impact.
- Conduct research on market trends, competitor activities, and audience preferences to inform marketing initiatives.
- Collaborate with product management teams to align marketing efforts with service offerings and organizational goals.
- Manage budgets effectively for advertising campaigns, print advertising, and promotional events to ensure optimal resource allocation.
- Proven experience in digital marketing, content marketing, or multichannel marketing roles with a focus on family or community engagement.
- Strong knowledge of SEO, social media marketing, advertising sales, and performance marketing techniques.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, Google AdWords, Google Analytics, and email marketing tools.
- Familiarity with B2B (business-to-business) marketing strategies and E-commerce platforms is highly desirable.
- Excellent copywriting skills combined with research abilities to craft compelling messages tailored to target audiences.
- Ability to analyze data effectively using analytics tools to measure campaign success and inform future initiatives.
- Strong organizational skills with experience managing multiple projects simultaneously within budget constraints.
- Exceptional communication skills for engaging families directly while collaborating across teams internally. Join us in creating impactful experiences that connect families with meaningful resources through innovative marketing! This paid position offers an energetic environment where your ideas can make a real difference—helping us grow our community reach while advancing your career in a vibrant setting!
Job Type: Full-time
Benefits:
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
Work Location: In person