What are the responsibilities and job description for the Sr Product Owner position at BridgeView?
We’re seeking a Senior Product Owner – CRM to lead product strategy, business process design, and end-user experience while partnering closely with executive leadership.
This is a strategic, elevated PO role — not just backlog management. Business Analysts will handle story writing; the PO will guide direction, ask the right questions, and ensure the CRM delivers measurable business outcomes.
Key Responsibilities
- Drive CRM product strategy, roadmap, and stakeholder alignment
- Own business process design and end-user experience
- Lead Salesforce CRM implementation and adoption
- Partner with executive leadership and external stakeholders (insurance partners)
- Support delivery teams using Scrum and Kanban methodologies
Preferred Experience
- Enterprise Salesforce CRM implementation leadership (Sales/Service/Experience Cloud preferred)
- Strong executive presence and ability to influence across teams
- Experience in insurance ecosystems, franchise operations, or partner networks (plus)
- Awareness of emerging CRM trends and AI capabilities (plus)
Salary : $120,000 - $130,000