Lead, Performance Media Analyst

Company Overview

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

At Bridgestone, you are Free to Be

We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.

Job Category

Sales, Marketing & Product Management

Position Summary

The Lead Performance Media Analyst is an individual contributor role within Bridgestone Retail Operations (BSRO) Marketing, reporting to the Director of Brand Activation. This role is responsible for managing the day-to-day operations for our performance marketing, with focus on paid search/local directory marketing program, including campaign management & measurement, landing pages CRO, and SEM strategy for holistic lead generation.

You will be responsible for proactive management of performance media to reach lead goals. This includes the day-to-day management of multiple accounts including Google, Yelp, Yellow Pages, and more. Additionally, this includes planning and pacing toward weekly, monthly, quarterly, and annual lead targets, making adjustments to improve lead generation, cost per lead, and return on ad spend. You will be responsible for testing, implementing and measuring strategies that improves paid lead volume across campaigns and landing pages.

The role will be based at the Nashville, TN headquarters in the office 3 days per week.

Responsibilities

• Manage the media agency, overseeing planning, management, and coordination of activities.
• Provide leadership, develop and execute on-going strategy for driving lead volume, engagement, and conversion through performance media channels.
• Manage performance marketing budget, maintain the forecast, and track spending to budget and lead generation goals.
• Evaluate emerging technologies and provide critical leadership and recommendations for test or adoption.
• Partner with analytics, brand, creative, and experience teams to activate campaigns through audience data and creative assets.
• Utilize data to develop recommendations to improve audience engagement and optimize conversion across touchpoints.
• Understand how SEM and SEO work together and partner closely cross functionally to foster a collective strategy and measurable progress.
• Monitor and report on SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel &Tableau.
• Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.
• Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.
  
  
  

Minimum Qualifications

• Typically requires a minimum of 8 years of related experience with a bachelor’s degree; or 6 years and a master’s degree; or a PhD with 3 years of experience; or equivalent work experience.
• Experience working in Google Pay-per-click and with measurement tools.
• Prior experience managing several paid media campaigns.
  
  
  

Nice to have:

• Retail background
• Prior Agency experience
• Google Search certification
  
  
  

A person has been identified as a preferred candidate for this role. While all applications will be reviewed, the hiring manager may choose not to hold interviews and select the preferred candidate. In this case, all internal applicants will be notified of the decision.

What We Offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.
  
  
  

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.