Marketing Manager - Internal

Title: Marketing Manager

Location: Hybrid

Travel: 10% (possible)

Who We Are

Sales Empowerment Group (SEG) is a growth-focused consultancy that helps organizations unlock sales performance through strategy, storytelling, and enablement. We partner with ambitious brands to transform how they go to marketaligning sales, marketing, and leadership around ideas that move people to action.

We believe creativity is a business advantage. When insight, design, and narrative come together, sales teams sell with clarity and confidence. That's where you come in.

At SEG, you'll join a collaborative, entrepreneurial culture where creative thinking is valued as a strategic drivernot an afterthought. We empower our people to shape their careers, stretch their capabilities, and do work that delivers real-world results for clients.

Job Overview

Marketing Manager

The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive brand awareness, lead generation, and revenue growth. This role plays a critical part in positioning Sales Empowerment Group as a thought leader in sales enablement while supporting sales teams with effective messaging, content, and tools.

The ideal candidate is a strategic thinker with hands-on execution skills, strong marketing experience, and the ability to align marketing initiatives directly with sales objectives.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and execute corporate marketing strategies aligned with company growth goals
• Own brand positioning, messaging, and visual identity across all channels
• Ensure consistent brand voice across digital, print, and sales materials
  
  

Demand Generation & Campaign Management

• Plan and execute multi-channel marketing campaigns (digital, email, events, content, social)
• Drive qualified leads and pipeline growth in partnership with sales leadership
• Manage campaign performance, budgets, timelines, and ROI reporting
  
  

Sales Enablement Support

• Create and maintain sales enablement materials including presentations, case studies, one-pagers, and proposals
• Collaborate closely with sales to align messaging, value propositions, and go-to-market strategies
• Support product and service launches with internal and external marketing assets
  
  

Content & Thought Leadership

• Oversee development of content such as blogs, whitepapers, webinars, case studies, and newsletters
• Work with department leaders to help create sales material and case studies.
• Develop and Manage content calendar and distribution strategy
  
  

Digital Marketing & Analytics

• Manage website content, SEO/SEM, email marketing, and social media presence
• Track and analyze marketing performance using KPIs and dashboards
• Use insights to continuously optimize campaigns and programs
  
  

Vendor & Project Management

• Manage relationships with external agencies, freelancers, and technology vendors
• Oversee marketing tools and platforms (CRM, marketing automation, analytics tools)
  
  

Required

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5 years of B2B marketing experience, preferably in professional services, consulting, or sales enablement
• Proven experience aligning marketing initiatives with sales objectives
• Strong project management and communication skills
• Experience with CRM and marketing automation platforms
  
  

Preferred

• Experience supporting sales teams or revenue organizations
• Familiarity with sales enablement concepts and methodologies
• Strong writing and presentation skills
• Ability to work in a fast-paced, growth-oriented environment
  
  

What Success Looks Like

• Increased brand awareness and market visibility
• Strong alignment between marketing and sales
• Consistent flow of high-quality leads and sales-ready materials
• Clear, measurable contribution to revenue growth