What are the responsibilities and job description for the Marketing and Community Outreach Specialist position at Bricks & Minifigs Downtown Raleigh?
Company Description
Bricks & Minifigs® (BAM™) Downtown Raleigh is North Carolina's largest authorized LEGO® dealer. We specialize in buying, selling, and trading new and used LEGO® products, catering to LEGO® enthusiasts of all ages. Our store also provides unique community experiences, including event spaces, activities, and partnerships to foster creativity and connection. Conveniently located in downtown Raleigh, we are passionate about creating a dynamic and engaging environment for our customers.
Job Title: Marketing and Community Outreach Specialist (Part-Time)
Job Overview:
We are seeking a creative, detail-oriented, and highly organized Marketing & Community Outreach Specialist (Part-Time) to support and execute our marketing and community engagement initiatives. This role focuses on supporting storefront marketing efforts, planning and promoting in-store and online events, managing content and digital platforms, and building relationships with customers and community partners.
The ideal candidate is both creative and proactive, with strong communication skills and the ability to engage with customers and partners through marketing initiatives and community outreach.
Key Responsibilities:
Storefront Marketing & Event Support:
- Support marketing initiatives that drive both in-store traffic and online engagement
- Assist in planning and promoting in-store and online events, promotions, and seasonal campaigns
- Coordinate marketing materials and promotions that support storefront initiatives
- Work with store staff to ensure marketing efforts translate effectively to the in-store customer experience
Content Creation & Digital Marketing:
- Create and edit engaging video content (CapCut or similar tools)
- Design graphics and marketing materials (Canva or similar platforms)
- Manage and maintain social media channels (YouTube, Instagram, Facebook, TikTok, Whatnot, etc.)
- Assist in maintaining content calendars and ensuring consistent posting
Website & Email Marketing:
- Maintain and update company website with current content, promotions, and events
- Assist with planning and executing email marketing campaigns
- Monitor engagement metrics and support ongoing marketing improvements
Customer Communication & Inquiries:
- Respond to incoming emails and basic customer inquiries in a timely and professional manner
- Provide excellent customer service through written and verbal communication
- Assist with customer questions related to events, promotions, and general store information
Community Outreach & Partnerships:
- Conduct outbound outreach to local businesses, organizations, and community groups
- Help build relationships that support collaborative promotions, partnerships, and events
- Assist in coordinating meetings and outreach initiatives with potential partners
Cross-Department Collaboration:
- Work closely with store, events, and leadership teams to support marketing initiatives
- Ensure consistent branding and messaging across campaigns and promotions
- Help manage multiple projects and timelines with strong attention to detail
Growth & Performance:
- Support audience growth and engagement across social media platforms
- Help increase online sales and in-store traffic through marketing initiatives
- Track engagement metrics and assist with basic reporting
Bonus Opportunities:
- Quarterly performance bonus opportunities tied to marketing performance and campaign success
- Additional incentive pay opportunities tied to successful outbound outreach and partnership development
Qualifications:
- Experience in marketing, social media management, communications, or a similar role
- Strong proficiency in video editing tools (CapCut or similar)
- Experience with graphic design tools (Canva or similar platforms)
- Strong written and verbal communication skills
- Excellent customer service and relationship-building skills
- Strong organizational skills and attention to detail
- Ability to manage multiple tasks and deadlines
- Self-starter with a proactive and problem-solving mindset