Demo

Craft Beer Sales Representative

Brew City Distribution
Fond du Lac, WI Full Time
POSTED ON 12/21/2025
AVAILABLE BEFORE 4/8/2026

Brew City Distribution is seeking experienced, outgoing and dynamic Sales Executives to sell our excellent portfolio of US craft beers , imported beers and ciders, as well as our extensive non-alcoholic portfolio to On-Premise trade (Bars and Restaurants) businesses.

COMPETENCIES

  • ​Very friendly / Exerts positive energy / A pleasure to be around / Makes other people smile
  • Highly organized / Creates & maintains systems, policies and SOPs that are attentive to detail
  • Truly excellent communicator / Listens attentively & genuinely cares what people are saying
  • Skilled conflict resolver / Doesn’t avoid conflict / Handles discord with empathy
  • Does not tolerate herself/himself or anyone slipping below high standards of performance
  • Uphold our standards and core values
  • Help accomplish company annual goals

SALES RESPONSIBILITIES

  • ​Pitch and sell product portfolio to new On and Off Premise clients within your sales region.
  • Visit existing accounts throughout your territory to build and maintain relationships with buyers / decision-makers.
  • Host On and Off premise product samplings and events in order to engage consumers.
  • Work closely with sales manager and retailer personnel to ensure that commitments (retail level orders for product) are delivered.
  • Educate consumers, retailers and distributors on brands that are represented within your territory. Track Key Performance Indicators (KPI’s) and territory sales growth.
  • Stocking and rotating shelves, display building and POS material management are key aspects of daily merchandising in customer accounts to deliver results for stores and suppliers.
  • Build strong rapport with key account relationships and obtain feedback on merchandising activities. Share feedback with appropriate sales team members.
  • Learn and grow beer, wine, and / or spirit knowledge for brands and our customers.
  • Work to maximize sales within our distribution territory and achieve or exceed specific quarterly sales goals
  • Work independently and in coordination with the leadership to develop new sales accounts and maintain/grow current accounts
  • Communicate regularly with customers in person, by phone and via email/text Maintain up-to-date database of customers, contact info, and meetings
  • Proactively program and oversee beer-related events with on- and off-premise accounts to promote sales and deepen relationships
  • Deliver sales & market feedback to leadership team by remaining current on sales data, pricing, industry trends and other activities Assist with delivery of beer to self-distribution accounts, as needed
  • Enthusiastically represent our portfolio at festivals, tastings and other general promotional events
  • Deliver outstanding customer service and perform sales activities in compliance with all alcoholic beverage regulations, at all times
  • Other miscellaneous sale duties, as needed

MERCHANDISING RESPONSIBILITIES

  • ​Maintaining fresh product at retail by rotating, reorganizing and refilling shelves and coolers
  • Inventory and reorganize back stocks, refill cold boxes, shelves, displays and dust product as needed
  • Build displays that meets supplier and company guidelines; assist with resets when needed
  • Communicate with and take direction from account personnel, management, sales representatives and delivery personnel on a regular basis
  • Work with sales manager and chain division to execute and merchandise all monthly chain programs
  • Maintain and update in store point of sale materials
  • Attend product and business training sessions and sales meetings as needed

QUALIFICATIONS

  • Self-starter with the proven ability to work independently and adapt in a fast-paced growing environment.
  • Minimum of 3 years experience working in the three-tier distribution system either with a beer wholesaler or craft beer producer
  • Strong knowledge of the local market for craft beer and high level of craft beer product knowledge
  • Excellent oral and written communication; strong analytical and group presentation skills
  • Must be proficient with Microsoft Word, Excel, Powerpoint, Google Drive
  • Experience with Ekos is a plus
  • Availability to work a flexible weekly schedule, including nights and weekends.
  • Must be able to spend multiple hours per day in a car driving
  • Must have a reliable car, valid driver’s license, pass pre-employment background check, including a clean motor vehicle record.
  • Must be able to lift up to 40 lb regularly
  • Must live in the Milwaukee/Metro Milwaukee market
  • Must be 21 years of age​

Job Type: Full-Time, Salaried Position, Overtime Exempt

Salary: Industry Standards, with a combination of base pay and commission pay (no cap on commission).

Benefits:

  • Health insurance
  • Dental insurance
  • Flexible schedule
  • Health savings account
  • Mileage reimbursement
  • Paid time off
  • Travel reimbursement
  • Vision insurance

Schedule:

  • Monday to Friday

Compensation Structure:

  • Base pay
  • Commission pay
  • Vehicle Allowance

Experience:

  • Sales Occupations: 3 years (Preferred)

License/Certification:

  • Driver's License (Required)

Job Type: Full-time

Pay: $45,000.00 - $80,000.00 per year

Benefits:

  • Cell phone reimbursement
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Mileage reimbursement
  • Paid time off
  • Vision insurance

Work Location: On the road

Salary : $45,000 - $80,000

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