Demo

Craft Beer Sales Rep. (Part-Time)

Brew City Distribution
La Crosse, WI Part Time
POSTED ON 7/6/2026
AVAILABLE BEFORE 9/6/2026

Job description (100% Commission Based)

Brew City Distribution is seeking outgoing and dynamic Part-Time Sales Executives to sell our excellent portfolio of craft and imported beers and ciders, as well as our extensive non-alcoholic portfolio, to Off-Premise trade (supermarkets, grocery stores, gas stations) and also Sales Executive for our On-Premise trade (Bars and Restaurants) businesses.

Monday - Thursday

9 AM - 3 PM

Don't know much about beer or the beer and beverage industry? We provide training! We will provide upfront and ongoing training that will help you develop and maintain your professional skills in Sales and Marketing, Distribution and Supply Chain Management, and Basic Business Practices.

You will:

  • Gain an understanding about different styles of beer.
  • Learn about the rich histories and traditions of our brewer partners.
  • Develop your knowledge of the bar and restaurant industry in Milwaukee/Metro Milwaukee area.
  • Learn how to sell, and discern which products fit into which account. In addition to our ongoing in-house training, you will start your new career with 3 weeks in the field with experienced members of our sales team, so you can learn about the day to day responsibilities of the job.

COMPETENCIES

​Very friendly / Exerts positive energy / A pleasure to be around / Makes other people smile

Highly organized / Creates & maintains systems, policies and SOPs that are attentive to detail

Truly excellent communicator / Listens attentively & genuinely cares what people are saying

Skilled conflict resolver / Doesn’t avoid conflict / Handles discord with empathy

Does not tolerate herself/himself or anyone slipping below high standards of performance

Uphold our standards and core values

Help accomplish company annual goals

SALES RESPONSIBILITIES

​Pitch and sell product portfolio to new On and Off Premise clients within your sales region.

Visit existing accounts throughout your territory to build and maintain relationships with buyers / decision-makers.

Host On and Off premise product samplings and events in order to engage consumers.

Work closely with sales manager and retailer personnel to ensure that commitments (retail level orders for product) are delivered.

Educate consumers, retailers and distributors on brands that are represented within your territory. Track Key Performance Indicators (KPI’s) and territory sales growth.

Stocking and rotating shelves, display building and POS material management are key aspects of daily merchandising in customer accounts to deliver results for stores and suppliers.

Build strong rapport with key account relationships and obtain feedback on merchandising activities. Share feedback with appropriate sales team members.

Learn and grow beer, wine, and / or spirit knowledge for brands and our customers.

Work to maximize sales within our distribution territory and achieve or exceed specific quarterly sales goals

Work independently and in coordination with the leadership to develop new sales accounts and maintain/grow current accounts

Communicate regularly with customers in person, by phone and via email/text Maintain up-to-date database of customers, contact info, and meetings

Proactively program and oversee beer-related events with on- and off-premise accounts to promote sales and deepen relationships

Deliver sales & market feedback to leadership team by remaining current on sales data, pricing, industry trends and other activities Assist with delivery of beer to self-distribution accounts, as needed

Enthusiastically represent our portfolio at festivals, tastings and other general promotional events

Deliver outstanding customer service and perform sales activities in compliance with all alcoholic beverage regulations, at all times

Other miscellaneous sale duties, as needed

MERCHANDISING RESPONSIBILITIES

​Maintaining fresh product at retail by rotating, reorganizing and refilling shelves and coolers

Inventory and reorganize back stocks, refill cold boxes, shelves, displays and dust product as needed

Build displays that meets supplier and company guidelines; assist with resets when needed

Communicate with and take direction from account personnel, management, sales representatives and delivery personnel on a regular basis

Work with sales manager and chain division to execute and merchandise all monthly chain programs

Maintain and update in store point of sale materials

Attend product and business training sessions and sales meetings as needed

QUALIFICATIONS

Self-starter with the proven ability to work independently and adapt in a fast-paced growing environment.

Minimum of 3 years experience working in the three-tier distribution system either with a beer wholesaler or craft beer producer

Strong knowledge of the local market for craft beer and high level of craft beer product knowledge

Excellent oral and written communication; strong analytical and group presentation skills

Must be proficient with Microsoft Word, Excel, Powerpoint, Google Drive
Experience with Ekos ERP Management software is a plus

Availability to work a flexible weekly schedule, including nights and weekends.

Must be able to spend multiple hours per day in a car driving

Must have a reliable car, valid driver’s license, pass pre-employment background check, including a clean motor vehicle record.

Must be able to lift up to 40 lb regularly

Must live in the local Market

Must be 21 years of age

Job Type: Part-Time, 100% Commission Only

Schedule:

  • Monday to Thursday

Supplemental pay types:

  • Bonus pay
  • Commission pay

Experience:

  • Sales Occupations: 3 years (Preferred)

License/Certification:

  • Driver's License (Required)

Job Type: Part-time

Pay: $2,000.00 - $5,000.00 per month

Compensation Package:

  • Commission pay
  • Hourly pay
  • Quarterly bonus

License/Certification:

  • Driver's License (Required)

Work Location: On the road

Salary : $2,000 - $5,000

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