What are the responsibilities and job description for the Director of Digital Product position at brevillesage?
What You’ll Own
Product strategy and execution for BRG’s consumer-facing digital platforms: web, commerce, and the AI capabilities embedded across them. Your roadmap decisions directly affect conversion, AOV, retention and cost-to-serve across a combined platform at up to $150M in annual revenue influence.
This is a highly outcome-driven role with clear accountability for commercial performance and customer experience.
What Success Looks Like
At 6 months
- Executive-aligned digital strategy and AI roadmap with clear baselines, measurable targets, and defined investment priorities — endorsed by senior leadership
- Shared platform components live across at least three brand storefronts, with measurable improvement in delivery velocity
- Delivery of AI-enabled customer experience features with measurable impact on key metrics (e.g., conversion, engagement, or service efficiency)
At 12 months
- Demonstrable commercial attribution across conversion, AOV and retention
- Internal AI productivity gains (experimentation, QA, decisioning) measured and reported
- Responsible AI governance embedded: monitoring, safeguards, vendor standards, and accountability model in place
What You’ll Do
- Set the product vision for BRG’s customer-facing digital platforms in an increasingly
- AI-enabled landscape — across discovery, purchase and service
- Build and execute a sequenced AI product roadmap with clear build/buy/partner decisions and input into capex/opex allocation, including vendor and partner evaluation and selection across the AI and commerce ecosystem
- Define and drive product direction for composable digital services built on MACH architecture (Contentful, Commerce Tools and appropriate headless services) — and the AI capabilities layered across them
- Own the experimentation framework, analytics instrumentation and AI-specific monitoring strategy
- Partner with the Director of PMO to lead the digital product team through an AI transformation — embedding new ways of working and building strong AI fluency across the function
- Lead and develop a team of ~6 squads, with operating rhythm and PM standards as a foundation for high performance in an AI-era product function
Navigate executive stakeholder priorities across brands, balancing platform trade-offs and commercial objectives - Partner with Security, Legal, Privacy and Risk on governance, vendor evaluation and guardrails
Salary : $150