What are the responsibilities and job description for the Social Media Marketing Specialist position at Brembo North America?
Company Description
Brembo is a global mobility innovation leader developing advanced solutions for vehicles and racing applications. Driven by its purpose, “Shaping a Zero-Accident Future”, Brembo combines industrial excellence and digital innovation to make safety, performance and sustainability integral to the driving experience. Through its brands – AP Racing, ByBre, Brembo, J.Juan, Marchesini, Öhlins and SBS Friction – the Group delivers an integrated ecosystem of technologies, including braking systems, dampers, clutches and wheels, as well as AI-enabled software solutions. For more than 50 years, the Brembo Group has been a key player in top-level motorsport, supplying teams competing in the most prestigious championships and contributing to over 1,000 titles won. Founded in 1961 and headquartered in Bergamo, Italy, Brembo has been listed on the Milan Stock Exchange since 1995. The Group employs 16,000 people across 18 countries, with 39 production and commercial sites, 10 R&D centers and 2 Brembo Inspiration Labs. In 2025, revenues totaled €3.7 billion.
Job Description
- Develop and execute social media plans aligned with corporate communications, marketing campaigns, product launches, motorsports activities, and employer branding initiatives.
- Build monthly content calendars.
- Recommend channel-specific strategies
- Identify opportunities to increase brand visibility, engagement, and audience growth.
- Coordinate content production with internal teams, agencies, photographers, and videographers.
- Support coverage of trade shows, motorsports events, product launches, media events, and corporate activities.
- Manage relationships with influencers and strategic partners.
- Capture and publish real-time content from key events.
- Ensure all content reflects brand guidelines, tone of voice, and visual identity standards.
- Track and analyze platform performance, audience growth, engagement rates, reach, and content effectiveness.
- Provide monthly performance reports and actionable recommendations.
Minimum Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of social media, digital marketing, or communications experience.
- Demonstrated experience managing corporate social media accounts.
- Strong copywriting and storytelling skills.
- Experience with social media management tools such as Sprout Social, Hootsuite, Sprinklr, or similar platforms.
- Experience with social media analytics and reporting.
- Familiarity with Adobe Creative Suite, Canva, Premiere Pro, or equivalent tools.
- Photography and video production experience.
- Excellent organizational and project management abilities.
- Proven ability to manage effectively multiple projects in an agile, fast-paced environment.
- Accustomed to working within an international team.
- Travelling (30%) is required.
Location
Plymouth, Michigan
Disclaimer
The above statements are intended to describe the general nature of the level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Equal Employment Opportunity Employer
We are committed to providing equal opportunity in all aspects of employment, including hiring, promotion, and compensation.