What are the responsibilities and job description for the Public Relations Specialist position at Brembo North America?
Public Relations Specialist
Brembo is a global mobility innovation leader developing advanced solutions for vehicles and racing applications. Driven by its purpose, “Shaping a Zero-Accidents Future”, Brembo combines industrial excellence and digital innovation to make safety, performance and sustainability integral to the driving experience. Through its brands – AP Racing, ByBre, Brembo, J.Juan, Marchesini, Öhlins and SBS Friction – the Group delivers an integrated ecosystem of technologies, including braking systems, dampers, clutches and wheels, as well as AI-enabled software solutions. For more than 50 years, the Brembo Group has been a key player in top-level motorsport, supplying teams competing in the most prestigious championships and contributing to over 1,000 titles won. Founded in 1961 and headquartered in Bergamo, Italy, Brembo is listed on the Milan Stock Exchange since 1995. The Group employs 16,000 people across 18 countries, with 39 production and commercial sites, 10 R&D centers and 2 Brembo Inspiration Labs. In 2025, revenues totaled €3.7 billion.
Brembo North America is seeking a Public Relations Specialist in its Plymouth, Michigan location to increase awareness of Brembo, its products and technologies, by facilitating the best possible editorial coverage in mainstream and automotive media, including digital, print and broadcast.
Major duties and responsibilities
- Communicates with journalists to drive awareness of Brembo and its products by demonstrating their unique advantages of compelling design, superior quality and technology.
- Grows and maintains relationships with media contacts.
- Develops PR plans, compelling content for press releases, product pitches, awards applications and company statement and quotes.
- Coordinate press conferences and support corporate/brand events
- Works closely with the global PR and Communications team.
- Monitor and analyze PR campaign effectiveness, providing regular reports on media coverage and impact.
- Manage external agencies and vendors to develop and execute world-class public relations campaigns.
- Execute administrative duties as needed.
Basic qualifications
- BA or BS degree in Public Relations, Marketing, Communications, Journalism, English or a related field. A Master’s Degree is a plus.
- 5 years of experience in Public Relations or equivalent experience
- Strong verbal, written communication skills and excellent presentation skills.
- Strong earned media background
- Proven ability to manage effectively multiple projects in an agile, fast-paced environment.
- Accustomed to working within an international team.
- Traveling (30%) is required.