What are the responsibilities and job description for the Senior Manager - Journey Optimization Platforms position at Bread Financial?
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Job Summary
The Senior Manager, of Journey Optimization Platforms owns the enterprise product strategy and capabilities that deliver personalized customer facing experiences. As part of the Personalization & Enablement Product team, you will be leading key efforts of our decisioning solutions designed to improve customer acquisition, marketing and servicing customer journeys.
Essential Job Functions
Direct Reports: 2 - 5
Work Environment
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
Salary Range (unless Otherwise Noted Below)
$133,500.00 - $241,900.00
Full Salary Range For Position
California: $153,500.00 - $302,400.00
Colorado: $133,500.00 - $254,000.00
New York: $146,800.00 - $302,400.00
Washington: $140,100.00 - $278,200.00
Maryland: $140,100.00 - $266,100.00
Washington DC: $153,500.00 - $278,200.00
Illinois: $133,500.00 - $266,100.00
New Jersey: $153,500.00 - $278,200.00
Vermont: $133,500.00 - $241,900.00
Ohio: $133,500.00 - $241,900.00
The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.
Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.
Click here for more Benefits information.
About Bread Financial®
At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
Marketing
Job Type
Regular
Be challenged. Be heard. Be valued. Be you ... be here.
Job Summary
The Senior Manager, of Journey Optimization Platforms owns the enterprise product strategy and capabilities that deliver personalized customer facing experiences. As part of the Personalization & Enablement Product team, you will be leading key efforts of our decisioning solutions designed to improve customer acquisition, marketing and servicing customer journeys.
Essential Job Functions
- Lead the enterprise digital optimization and omni-channel orchestration platforms used to activate personalized customer facing experiences inclusive of strategic vendor management oversight. - (40%)
- Drive the strategic direction of our Test & Learn program and digital placement strategies in close partnership with our senior leadership teams across: Product, Marketing, Analytics, Privacy and Servicing teams. - (20%)
- Lead and develop a team of internal associates and external 3rd party vendors responsible for the optimization, personalization and activation across all of Bread Financials digital customer facing channels (Web, Acquisition, Mobile, Servicing). - (15%)
- Provide oversight with the activation of our Web and Mobile Marketing banners via Adobe Target and Adobe Journey Optimizer. - (15%)
- Establish and enforce platform standards, documentation, governance and best practices across internal and external teams. - (10%)
- High School Diploma or GED.
- 8 years of experience with digital optimization and personalization programs, with deep expertise in Adobe Target and Adobe Journey Optimizer.
- 5 years of direct leadership experience.
- Strong understanding of digital data layers, tagging architectures, and cross-channel measurement.
- Bachelor’s Degree in Marketing, Business, Computer Science or related field of study.
- Experience with attribution models, experimentation, and enterprise optimization platforms (e.g., Adobe Target, Adobe Journey Optimizer, Adobe Experience Platform, or similar MarTech systems).
- Proven track record of driving personalization strategies across enterprise digital and omni‑channel customer journeys, delivering measurable business and customer experience outcomes.
- Strong experience leading A/B testing and Test & Learn programs, including test prioritization, execution, and applying insights to inform personalization and optimization decisions, in partnership with product, marketing, servicing, and analytics stakeholders within complex digital ecosystems.
- Product Management
- Digital Marketing Optimization
- Agile Methodology
- Team Culture
- Team Leadership
- Strategic Direction
- Third Party Vendor Management
- Adobe Target
- Adobe Journey Optimizer
- Adobe Experience Platform (AEP)
Direct Reports: 2 - 5
Work Environment
- Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.
- Ability to travel up to 10% annually
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.
- Communicate/Hearing
- Communicate/Talking
- Typing/Writing
- Maintain focus in high pressure or fast-paced work environment
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
Salary Range (unless Otherwise Noted Below)
$133,500.00 - $241,900.00
Full Salary Range For Position
California: $153,500.00 - $302,400.00
Colorado: $133,500.00 - $254,000.00
New York: $146,800.00 - $302,400.00
Washington: $140,100.00 - $278,200.00
Maryland: $140,100.00 - $266,100.00
Washington DC: $153,500.00 - $278,200.00
Illinois: $133,500.00 - $266,100.00
New Jersey: $153,500.00 - $278,200.00
Vermont: $133,500.00 - $241,900.00
Ohio: $133,500.00 - $241,900.00
The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.
Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.
Click here for more Benefits information.
About Bread Financial®
At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
- Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
- The Company is an Equal Opportunity Employer.
- Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
- The Company participates in E-Verify.
- The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
- The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at TaOps@breadfinancial.com.
Marketing
Job Type
Regular
Salary : $133,500 - $241,900