Social Media & Digital Marketing Manager

Brassica Northstar Restaurant Group is seeking an experienced Social Media & Digital Marketing Manager to lead the day-to-day execution and growth of our social media channels and online presence. As Brassica expands into new markets, you will play a central role in building brand awareness, reaching new guests and strengthening engagement with our existing communities.

• Own and grow Brassica's digital presence across Instagram, TikTok, Facebook, Google, Yelp and emerging platforms, ensuring consistent brand identity and meaningful audience engagement.

• Develop and execute multi-channel content strategies and calendars aligned with brand priorities, creating, shooting, editing and publishing compelling photography, short-form video and written content.

• Independently plan, launch, manage and optimize paid advertising campaigns across Meta, Google and TikTok, including budget management, audience targeting, creative testing and performance optimization.

• Strengthen local search visibility through SEO, AI search optimization and platform management, positioning Brassica prominently in relevant food and restaurant searches across our markets.

• Develop and execute geographically targeted organic and paid campaigns that drive brand awareness, first-time visits, repeat traffic, promotions and hiring.

• Lead digital marketing efforts for new restaurant openings and market launches, including coordinated campaigns, local partnerships and in-person activations.

• Monitor audience conversations, emerging trends and market insights to identify opportunities for engagement, content development and improved performance.

• Establish, track and report meaningful KPIs, using data to refine strategies and connect marketing investments to measurable business objectives.

• Collaborate with internal teams, restaurant operators, content creators and external PR partners to coordinate initiatives and maximize impact across markets.

• 3 to 5 years of hands-on experience managing social media and paid digital advertising for consumer-facing brands, including direct experience supporting brand expansion and launching marketing initiatives in new geographic markets.

• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, targeting, budgeting, optimization and reporting.

• Proven ability to independently produce compelling social media content, and experience with content creation, editing and social media management tools.

• Strong analytical skills and the ability to translate campaign results into clear insights.

• Excellent writing, organizational and communication skills.

• Sound judgment, initiative and confidence making day-to-day marketing decisions without extensive oversight.

• Experience in restaurants, hospitality, retail or other multi-location consumer businesses is preferred.

• Ability to travel to restaurant locations and events as needed to capture content and support social media initiatives.

• 45 hours per week (willingness to go above and beyond when necessary); be an exceptional manager of your time. Eager to produce high quality work with a strong sense of urgency. 

Compensation will be commensurate with qualifications and experience. Our comprehensive benefits package includes health, vision and dental insurance, 401k with company match, HSA, paid vacations sabbaticals, complimentary and discounted meals, short and long-term disability, paid parental leave, and an active lifestyle benefit.