Market Intelligence Analyst

Responsibilities

The Marketing Intelligence Analyst will be part of the Strategy & Planning department, supporting executive and operational leadership’s vision and strategy through a robust and thoughtful approach to market intelligence and strategic corporate projects. You will thrive in this role if you are curious, data-driven, entrepreneurial, and enjoy working across teams. You will be instrumental in executing strategic priorities across the company.

Responsibilities and Essential Duties include the following (other duties may be assigned):

• Assist with the implementation and project management of special projects that support the strategic priorities of the Strategy & Planning team and Executive Team.
• Create and implement stream-lined, data-driven processes and procedures for the Strategy Department.
• Bring creative, solution-driven, and objective thinking to ensure a consistent approach to our operational and department efforts.
• Assist the strategy team with annual and long-range planning efforts.
• Manage special projects related to brand growth, market expansion, and competitive intelligence.
• Contribute to high-visibility initiatives by integrating cross-regional insights and strategy frameworks.
• Conduct and synthesize internal and external research to inform strategic decisions across Brasfield & Gorrie’s business units.
• Leverage data analytics and business intelligence tools to identify trends, risks, and emerging opportunities in the market.
• Develop insight-driven reporting tools to enhance leadership’s visibility and decision-making.
• Provide both qualitative and quantitative research for company-wide initiatives, including the long-range plan and annual planning process as well as sector-specific business needs.
• Conduct in-depth market research and analysis to uncover trends, threats, and competitive positioning, with a focus on specific sectors and geographic markets.
• Research, profile, and evaluate market sectors for growth opportunities in collaboration with sector and operational leadership.
• Collect, interpret, and communicate data related to current market conditions and emerging trends.
• Monitor economic and industry trends to identify potential business opportunities.
• Assist with all sector or operational reports and presentations that clearly communicate findings and recommendations.
• Manage internal proprietary data tools and utilize online platforms to enhance analysis.
  
  

Qualifications

Education - Skills - Knowledge - Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Economics, Construction, Engineering, or a related field
• 6-10 years of experience in corporate strategy, market research or analysis, ideally within the construction or related industries; global marketing and analytics experience a strong plus
• Strategic thinker with the ability to influence and build strong relationships across internal and external stakeholders
• Organized, detail-oriented, and able to manage multiple priorities and lead cross-functional teams
• Self-motivated and collaborative; thrives in a team-oriented environment
• Strong analytical skills with the ability to interpret complex datasets and create insight-driven strategies
• Proficiency in third-party market research platforms
• Clear and compelling communication skills, both written and verbal
• Skilled at formatting and presenting data in a concise, visually engaging format
• Tech-savvy, with proficiency in Excel, Word, PowerPoint, and Canva
  
  

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day-to-day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.