What are the responsibilities and job description for the Assistant Brand Strategy Coordinator position at Brasfield & Gorrie, LLC?
Responsibilities
At Brasfield & Gorrie, our purpose is building exceptional people, trusting relationships, great projects, and strong communities. We are one of the most respected and dynamic construction firms in the nation — and our Marketing & Communications team works at the center of it all.
We're looking for an Assistant Brand Strategy Coordinator who is equal parts creative thinker and organized executor. This role is for someone who can read a room, identify what's needed, and make it happen — whether that's shaping a piece of content, keeping a complex project on track, or stepping in to enable the team to do its best work.
You'll touch a wide range of work: brand and content strategy, digital platforms, communications, event production, vendor relationships, and more. If you're energized by variety, take pride in craft, and know how to juggle without dropping anything, this role was built for you.
Production & Program Enablement
You're a producer at heart — you make things happen. You anticipate what the team needs, prepare materials before they're asked for, and step in wherever there's a gap. You treat no task as beneath you if it keeps important work moving forward.
Content Creation & Storytelling
You write clearly, edit carefully, and understand how words and visuals work together. You'll produce content across internal and external channels — from newsletters and campaign copy to presentations and award submissions — always with an eye toward brand voice and audience.
Visual Sensibility & Digital Platforms
You don't need to be a designer, but you think visually. You understand layout, hierarchy, and what makes something look considered versus cobbled together. You're comfortable working in tools like Canva and are willing to learn your way around a CMS like WordPress.
Media & Advertising Support
You have a basic understanding of how paid media works — or you're ready to learn. You'll help coordinate ad placements and manage logistics with publication partners, keeping timelines and specs organized and submissions on time.
Initiatives
You help plan and execute events that bring people together — from quarterly team outings to the annual department retreat — with attention to detail and a hospitality mindset.
Qualifications
Education - Skills - Knowledge - Qualifications & Experience
At Brasfield & Gorrie, our purpose is building exceptional people, trusting relationships, great projects, and strong communities. We are one of the most respected and dynamic construction firms in the nation — and our Marketing & Communications team works at the center of it all.
We're looking for an Assistant Brand Strategy Coordinator who is equal parts creative thinker and organized executor. This role is for someone who can read a room, identify what's needed, and make it happen — whether that's shaping a piece of content, keeping a complex project on track, or stepping in to enable the team to do its best work.
You'll touch a wide range of work: brand and content strategy, digital platforms, communications, event production, vendor relationships, and more. If you're energized by variety, take pride in craft, and know how to juggle without dropping anything, this role was built for you.
Production & Program Enablement
You're a producer at heart — you make things happen. You anticipate what the team needs, prepare materials before they're asked for, and step in wherever there's a gap. You treat no task as beneath you if it keeps important work moving forward.
Content Creation & Storytelling
You write clearly, edit carefully, and understand how words and visuals work together. You'll produce content across internal and external channels — from newsletters and campaign copy to presentations and award submissions — always with an eye toward brand voice and audience.
Visual Sensibility & Digital Platforms
You don't need to be a designer, but you think visually. You understand layout, hierarchy, and what makes something look considered versus cobbled together. You're comfortable working in tools like Canva and are willing to learn your way around a CMS like WordPress.
Media & Advertising Support
You have a basic understanding of how paid media works — or you're ready to learn. You'll help coordinate ad placements and manage logistics with publication partners, keeping timelines and specs organized and submissions on time.
Initiatives
You help plan and execute events that bring people together — from quarterly team outings to the annual department retreat — with attention to detail and a hospitality mindset.
Qualifications
Education - Skills - Knowledge - Qualifications & Experience
- 2–4 years of experience in marketing, corporate communications, public relations, or a related field
- Bachelor's degree in marketing, communications, journalism, English, or a related discipline
- Strong writing and editing skills; AP style familiarity preferred
- A visual sensibility and comfort working with design tools (Canva or similar); experience with WordPress or other CMS platforms is a plus
- Familiarity with media buying or advertising production workflows is a plus
- Exceptional organizational skills and the ability to manage competing priorities without losing the thread
- Ease with project management and collaboration tools such as Monday.com and Slack
- A proactive, producer-type mindset — you identify gaps and fill them
- Strong interpersonal skills and a team-first attitude
- Availability for occasional local and out-of-town travel (~5%)