What are the responsibilities and job description for the Director, Marketing position at Brandywine Realty Trust?
Company Background
At Brandywine, 'Best of Class' is our mission and our focus in developing, building and managing the nation's most remarkable Class-A office, multi-family and mixed-use properties. We continuously support and give back to the communities in which we live and work. Our mission drives our corporate culture to foster the potential for excellence in every employee.
Our company was founded in 1994 by Jerry Sweeney, who serves as our President and CEO. We are a publicly traded company listed on the New York Stock Exchange (NYSE: BDN) operating in select markets across the nation.
Summary
The strategic and results-driven Director, Marketing will lead the planning, development, and execution of marketing initiatives across our diverse real estate portfolio.
Reporting directly to the SVP of Marketing & Communications, the Marketing Director plays a key leadership role in shaping the company's brand presence, supporting business development, and enhancing engagement with tenants, partners, consumers and the broader community.
This position requires a hands-on leader with a strong understanding of integrated marketing, brand strategy, and digital media.
Responsibilities
Strategic Marketing Leadership
- Identify proactive opportunities within assigned portfolio of key operating properties, developments, business development initiatives and corporate brand initiatives.
- Develop and implement multi-channel marketing strategies aligned with business objectives.
Brand & Creative Oversight
- Maintain and evolve Brandywine’s brand identity, ensuring consistency and relevance across all materials, platforms, and experiences.
- Lead creative direction for marketing collateral, presentations, and digital assets with internal and external creative teams.
Digital Marketing & Content
- Oversee digital strategy including website management, SEO/SEM, paid campaigns, social media, and email marketing.
- Guide the development of compelling content (video, blog, newsletters, etc.) to promote brand awareness and thought leadership.
- Collaborate with leasing on listings management.
Event Marketing & Engagement
- Strategically plan and execute events such as property unveilings, tenant activations, and community initiatives.
- Ensure events reflect the brand and support stakeholder objectives.
Analytics & Performance Measurement
- Establish KPIs and use data to evaluate the effectiveness of campaigns and tactics.
- Regularly report marketing impact and insights to the SVP and other senior stakeholders.
Management & Collaboration
- Foster a high-performance, collaborative marketing culture.
- Manage relationships with agencies, consultants, and creative vendors.
- Develop internal talent, [including one direct report].
- Collaborate with communications colleagues.
- Partner with internal teams (Leasing, Development, Asset Management) in internal and external initiatives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus.
- 10 years of progressive experience in marketing. Experience in commercial real estate, architecture, construction, or related industries a bonus.
- Proven leadership skills and experience managing people and projects.
- Expertise in brand strategy, digital marketing, and campaign execution.
- Strong communication, organizational, and analytical skills. Comfortable with project management tools like Monday.com.
- Proficiency in marketing platforms such as Google Analytics, WordPress, Hubspot, and Adobe Creative Suite.