Corporate Product Manager

Job Description
Brandt is currently seeking a Corporate Product Manager - Compact Construction Equipment for our Calgary Construction & Forestry location. In this role, you will become the market leader in the Compact Construction Equipment (CCE) market by providing product application support to the Sales Team, ensuring customers receive the best purchasing and post-sales experience.
As an expert on CCE features, benefits, and applications, you will develop and implement a strategy to position Brandt as the leading dealer in the Compact Construction Equipment market, measured by increased wallet share of our current customer base and new customer business.

Duties & Responsibilities

• Work with the sales team to build knowledge and understanding of the CCE market, including customer segments, competitive product profiles, and jobsite applications.
• Assist Territory Managers on sales calls by evaluating customer needs and matching them to the proper equipment for the right application.
• Create a high level of confidence among customers by demonstrating expertise, sense of urgency, and reliability.
• Provide competitive analysis for all CCE product lines, focusing on features, benefits, and applications to create powerful sales tools that increase revenue and market share.
• Support product demonstrations by assisting with machine setup to ensure safe and optimal performance, aiming to convert demonstrations into sales.

Training

• Provide and monitor training for territory managers, including features, benefits, and job-application training.
• Conduct hands-on product operation training and track completion of John Deere University (JDU) courses.

General You will serve as the liaison between Brandt and John Deere, handling product applications, new product launches, and sales product training programs via phone calls, emails, video conference calls, and in-person visits to their headquarters and manufacturing facilities. You will collaborate with other management team members, providing feedback on competitive product intelligence, sales team effectiveness, product applications, and industry buying trends. Additionally, you will assist with rolling out new branch, division, region, or company initiatives for your area of responsibility and contribute to marketing initiatives by providing feedback on product features and helping with new campaign rollouts.

Required Skills

• Strong planning, organizational, and time management skills.
• Highly motivated, self-directed, and entrepreneurial outlook.
• Excellent communication and presentation skills.
• Must be available to travel within Canada and internationally.

Required Experience

• Minimum 3-5 years of experience in a related field.
• Proven experience leading group presentations and product training.
• Experience working in a construction jobsite environment.
• Proficient computer knowledge and skills, including Microsoft Office suite.
• Fluency in both French and English is considered an asset.
• Proven experience with towing equipment on trailers and leading group presentations and product training.