Senior Strategist, Performance Marketing

Brand Knew is looking for a Performance Marketing Strategist who’s equal parts ideator, collaborator, and executor—someone who lives at the intersection of storytelling, creator culture, and performance marketing. You’ll be tasked with developing thumb-stopping ad concepts, identifying and guiding influencers and content creators, and collaborating with production and design teams to bring high-volume creative to life across campaigns.

You should be comfortable interpreting performance data to understand what’s working, and use those insights to continuously refine creative strategy.

If you have a deep understanding of what makes people stop scrolling—and what makes them convert—and are excited to bring that skill to a diverse roster of clients across real money gaming, social casino, DTC, financial services, and travel, we want to hear from you.

Note: Applications that are not fully and properly filled out will not be considered.

• Concept and pitch ad ideas that balance brand voice with performance hooks, tailored to specific channels (IG, TikTok, YouTube Shorts, etc.)
• Own and evolve creative frameworks across dozens of weekly assets—ensuring high-volume output while working within compliance guidelines for regulated verticals like real money gaming and social casinos
• Analyze creative performance data independently and in collaboration with the paid media team to identify trends, extract insights, and proactively inform new creative concepts
• Collaborate closely with our video production team and visual artists to turn concepts into reality quickly and efficiently 
• Lead brainstorms, build creative decks, and present ideas internally and to clients
• Identify, vet, and brief influencers and creators aligned with client goals and brand tone
• Set up recurring media days to capture content with creators or customers to produce compelling ad creative

• 3 years experience in a creative role focused on social or performance marketing
• Proven track record of collaborating with influencers/creators and developing UGC-style ads
• Deep understanding of digital content trends and platform nuances (especially TikTok, Reels, and Shorts)
• Experience shipping a high volume of assets weekly—without sacrificing originality or quality
• Strong analytical skills—you know how to interpret performance metrics, pull out actionable insights, and translate them into creative strategies that convert
• Experience in real money gaming, social casino, or other regulated industries is strongly preferred
• Strong communication and collaboration skills
• Excellent creative instincts and visual storytelling chops
• Data-aware, not data-paralyzed—you understand how creative performance influences strategy

• Significant opportunity for growth in the company
• Work alongside an incredible slate of clients and team members
• Fun, creative and collaborative company culture
• Unlimited cold brew
• Hybrid & remote work options

• Commensurate with experience, salary range ($72k-$80k)
• Longterm disability insurance
• Health care offering, including dental and vision
• At the 1 year mark: 401k

Salary : $72,000 - $80,000