What are the responsibilities and job description for the Manager, Creators & Affiliates position at Brand Knew?
We are seeking a performance-focused Creators & Affiliates Manager to join our team. The ideal candidate understands how to identify, vet, brief, and manage creators and affiliates across paid social, performance marketing, and conversion-driven campaigns.
This role will support both Real Money Gaming and DTC clients, helping build creator and affiliate pipelines that can drive high-quality content, qualified traffic, and measurable business outcomes. We’re looking for someone who can move quickly, communicate clearly, manage relationships end-to-end, and understand what makes a creator or affiliate a strong fit for a specific brand, audience, offer, and campaign objective.
NOTE: Applications that are not fully and properly filled out will not be considered.
ALSO NOTE: Many applications look exactly the same because people are using AI. We will know if AI is used and will not consider such applications.
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Identify, vet, and manage creators and affiliates across RMG and DTC clients, with a focus on performance-driven content, qualified traffic, and measurable campaign outcomes
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Source creators who can produce platform-native video content for paid social channels including Meta, TikTok, YouTube Shorts, and other digital platforms
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Evaluate creator and affiliate fit based on audience alignment, content quality, platform presence, category relevance, past performance, brand safety, and client objectives
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Develop clear creator briefs that communicate campaign goals, messaging, offers, content direction, compliance considerations, and deliverable requirements
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Manage outreach, communication, timelines, deliverables, feedback, revisions, approvals, and final asset collection across active creator and affiliate partners
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Maintain organized creator and affiliate pipelines, including outreach status, rates, deliverables, performance notes, and client-specific opportunities
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Track creator and affiliate learnings to inform future sourcing, briefing, content direction, partner selection, and campaign recommendations
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Support the development of scalable creator and affiliate programs across multiple client verticals
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Stay current on creator trends, affiliate opportunities, platform updates, RMG regulations, DTC category trends, and emerging performance channels
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3 years of experience in creator management, influencer marketing, affiliate marketing, partnerships, performance marketing, or a related role
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Experience sourcing, briefing, and managing creators for social-first video content, ideally for paid social or performance marketing campaigns
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Experience identifying, vetting, and managing affiliates or performance-based partners is strongly preferred
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Strong understanding of social platforms including TikTok, Instagram, Facebook, YouTube Shorts, and emerging creator channels
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Ability to evaluate creators based on content quality, audience fit, brand alignment, performance potential, and campaign needs
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Ability to write clear, actionable creator briefs that translate strategy into content direction
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Strong communication skills and ability to manage outreach, feedback, timelines, deliverables, and partner relationships
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Comfortable balancing multiple clients, priorities, deadlines, and active creator or affiliate conversations at once
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Strong organizational skills and ability to maintain clean trackers, pipelines, and documentation
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Interest in performance marketing, paid social, creator-led acquisition, and affiliate-driven growth
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Experience with RMG, regulated categories, DTC brands, or compliance-sensitive campaigns is a plus
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Ability to move quickly while maintaining strong attention to detail
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Opportunity for growth in the company
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Work alongside a great slate of clients and team members
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Fun, creative, and collaborative company culture
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Hybrid & Remote work options
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Commensurate with experience
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Long-term disability insurance
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Health care offering, including dental and vision
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Unlimited Paid Time Off
$70,000 - $80,000 a year
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Salary : $70,000 - $80,000