Business Insights Analyst

Who We Are

Brami is democratizing the Italian “good life” by redefining Italian food for the modern pantry. 

Founded by Aaron Gatti, a first-generation Italian American inspired by family roots in Umbria and time in a Michelin-star kitchen, Brami centers its current product lineup on the ancient lupini bean—a Mediterranean superfood cherished for centuries. We offer two Made-in-Italy lines: Italian Protein Pasta (bronze-die extruded; just two ingredients—premium Italian durum semolina and whole-milled lupini flour; ~70% more protein, 25% fewer net carbs, and 3× the fiber vs. typical pasta) and snackable lupini beans cured in savory spices. Headquartered in the U.S., Brami is the #1 fastest-growing pasta brand in the country two years running, available online and in 5,000 stores nationwide.

Job Responsibilities:

Omnichannel Forecasting & Planning

• Own the creation and maintenance of weekly and monthly sales forecasts, broken down by channel, distributor (UNFI/KeHE), and key accounts
• Build and maintain scenario models (e.g., downside, upside, recovery scenarios) to proactively manage supply chain volatility, retailer shifts, or promotional changes
• Partner cross-functionally to ensure forecasts align with demand planning, production, and inventory strategy

Inventory & Demand Alignment

• Reconcile DTC (Shopify/Amazon) and brick-and-mortar retail trends to ensure production stays ahead of demand
• Identify and flag risks related to aged inventory, excess stock, or potential out-of-stocks
• Provide SKU- and channel-level insights to support smarter inventory decisions and regional expansion planning

Sales, Trade & Commercial Insights

• Track and manage trade spend against established guardrails, identifying overspend or budget risk early
• Evaluate promo ROI, comparing velocity in supported vs. unsupported doors to optimize future trade investments
• Provide deep-dive SKU-level velocity analysis, highlighting distribution gaps, whitespace, and expansion opportunities
• Translate scanner and panel data into compelling selling stories to support category reviews, line reviews, and retailer presentations

Finance & Revenue Integration

• Partner closely with Finance on revenue phasing, forecasting accuracy, and month-end accruals
• Support the development of rigorous trade governance processes
• Monitor actuals vs forecast and clearly explain variances to leadership

Executive Reporting & Insights

• Transform complex data from Power BI, syndicated sources (SPINS/Circana/Nielsen), and distributor portals into clear, decision-ready reporting
• Build and maintain dashboards and reporting that surface trends, risks, and opportunities across the business
• Present insights in a concise, executive-friendly manner to senior leadership

Data Integrity & Single Source of Truth

• Clean, harmonize, and reconcile disparate datasets to ensure the organization operates from a single source of truth for volume, revenue, and spend
• Ensure data accuracy, consistency, and documentation as the business scales
• Develop and leverage AI-assisted workflows to increase the speed and repeatability of recurring analyses, documentation, and data reconciliation tasks.
• Continuously improve reporting processes and analytical rigor

Job Qualifications:

• 4–7 years of experience in analytics, insights, forecasting, or strategy within CPG, food & beverage, retail, or ecommerce
• Strong understanding of CPG performance metrics (velocity, distribution, trade spend, promo lift, margins)
• Experience with SPINS, Circana, Nielsen, IRI, preferred
• Proven experience with forecasting, scenario modeling, and cross-functional planning
• Advanced Excel / Google Sheets skills; experience with Power BI or similar BI tools
• Experience working with data from distributors, POS, ecommerce platforms, and syndicated data
• Demonstrated comfort using AI tools (e.g., Claude, ChatGPT) to accelerate analysis, build reusable templates, and synthesize complex data — and the judgment to know when not to rely on them or how to discern hallucinations.
• Strong storytelling and communication skills — able to turn analysis into clear recommendations
• Comfortable operating in a fast-paced, high-growth environment with ambiguity