What are the responsibilities and job description for the Director of Marketing (Interim) position at Braille Institute of America?
Location: Los Angeles, California
THE OPPORTUNITY
Join us in shaping the future of accessibility and inclusion at Braille Institute of America, an organization entering one of the most transformative periods in its history. As part of our strategic plan to expand services and reach more individuals experiencing vision loss, we are seeking an experienced marketing consultant to serve in an interim capacity as Director of Marketing.
This is a unique opportunity to step into a pivotal leadership role during an extended leave period and ensure continuity across all marketing and communication efforts. The ideal consultant and interim leader will be adept at entering organizations midstream, quickly learning internal systems, working effectively with cross-functional teams, and maintaining campaign momentum without disruption.
We view this as a stewardship role, one that protects and sustains the strong marketing foundation already in place, while maintaining strong thought leadership, guiding the team, and setting the stage for a smooth transition when the permanent Director returns.
This 6–8 month, full-time contract role (3-4 days onsite in Los Angeles and 1-2 days remote) offers the chance to lead a mission-driven team, contribute to high-impact marketing initiatives, and help advance Braille Institute’s vision of expanding reach tenfold over the next five years. Submissions are invited from qualified consultants and based on the scope outlined below.
If you are ready to join a dynamic organization transforming the lives of individuals experiencing vision loss, we want you on our team.
WHO WE ARE
At Braille Institute, we are driven by a shared purpose: to serve the blind and low vision community. We come together to make a meaningful difference in the lives of others, finding fulfillment in the impact we create. We believe in fostering a culture that is collaborative, inclusive, and flexible.
We understand the importance of work-life balance, valuing both personal and professional fulfillment. Here, you'll find an environment that supports your well-being while providing opportunities to learn, grow, and thrive alongside colleagues who are sighted and visually impaired.
Join us in embracing technology and innovation as we shape the future of accessibility and positively transform the lives of those with vision loss.
JOB DESCRIPTION
Submit your resume and address your cover letter to: Sandy Shin.
Overview:
The Director of Marketing will lead and expand our integrated marketing and communications efforts across all channels. This leadership role is critical to achieving the goals outlined in our new strategic plan, which aims to grow the number of people we serve tenfold over the next five years, while expanding partnerships and elevating the customer experience for individuals who are blind or visually impaired.
The Director will oversee the planning, execution, and performance of marketing campaigns, brand initiatives, and digital strategies that expand awareness, drive engagement, and deliver measurable outcomes. The position will be responsible for the management of all core marketing channels—including digital and social media, website, email communications, media production, and print collateral—and will play a key role in forging new partnerships to broaden reach, enhance the brand, and deepen impact.
This position will lead a team of marketing professionals and works cross-functionally with departments across the organization to ensure marketing alignment with organizational goals and community needs.
Key Responsibilities:
Physical Requirements: Position operates with standard office equipment.
Generous donors keep our life-changing programs and services 100% free! [brailleinstitute.org/give]Help support Braille Institute and give today.
#BIA1
HOW TO APPLY
Complete an online application by clicking the "Apply Now" button below. A Sign-In window will pop up where you can enter your email address and password to log in if you have already created an account on this Career Site. If you don't have an account yet, please click the "Create One Now" link on the Sign-In window to create a new account.
If you encounter an accessibility issue or difficulty creating an account, please send your cover letter and resume to resumes@brailleinstitute.org. Documents submitted as attachments must be in Microsoft Word format with the “.doc” or ".docx" file extension or as an Adobe PDF document. We cannot accept compressed or zipped files.
THE OPPORTUNITY
Join us in shaping the future of accessibility and inclusion at Braille Institute of America, an organization entering one of the most transformative periods in its history. As part of our strategic plan to expand services and reach more individuals experiencing vision loss, we are seeking an experienced marketing consultant to serve in an interim capacity as Director of Marketing.
This is a unique opportunity to step into a pivotal leadership role during an extended leave period and ensure continuity across all marketing and communication efforts. The ideal consultant and interim leader will be adept at entering organizations midstream, quickly learning internal systems, working effectively with cross-functional teams, and maintaining campaign momentum without disruption.
We view this as a stewardship role, one that protects and sustains the strong marketing foundation already in place, while maintaining strong thought leadership, guiding the team, and setting the stage for a smooth transition when the permanent Director returns.
This 6–8 month, full-time contract role (3-4 days onsite in Los Angeles and 1-2 days remote) offers the chance to lead a mission-driven team, contribute to high-impact marketing initiatives, and help advance Braille Institute’s vision of expanding reach tenfold over the next five years. Submissions are invited from qualified consultants and based on the scope outlined below.
If you are ready to join a dynamic organization transforming the lives of individuals experiencing vision loss, we want you on our team.
WHO WE ARE
At Braille Institute, we are driven by a shared purpose: to serve the blind and low vision community. We come together to make a meaningful difference in the lives of others, finding fulfillment in the impact we create. We believe in fostering a culture that is collaborative, inclusive, and flexible.
We understand the importance of work-life balance, valuing both personal and professional fulfillment. Here, you'll find an environment that supports your well-being while providing opportunities to learn, grow, and thrive alongside colleagues who are sighted and visually impaired.
Join us in embracing technology and innovation as we shape the future of accessibility and positively transform the lives of those with vision loss.
JOB DESCRIPTION
Submit your resume and address your cover letter to: Sandy Shin.
Overview:
The Director of Marketing will lead and expand our integrated marketing and communications efforts across all channels. This leadership role is critical to achieving the goals outlined in our new strategic plan, which aims to grow the number of people we serve tenfold over the next five years, while expanding partnerships and elevating the customer experience for individuals who are blind or visually impaired.
The Director will oversee the planning, execution, and performance of marketing campaigns, brand initiatives, and digital strategies that expand awareness, drive engagement, and deliver measurable outcomes. The position will be responsible for the management of all core marketing channels—including digital and social media, website, email communications, media production, and print collateral—and will play a key role in forging new partnerships to broaden reach, enhance the brand, and deepen impact.
This position will lead a team of marketing professionals and works cross-functionally with departments across the organization to ensure marketing alignment with organizational goals and community needs.
Key Responsibilities:
- Strategic Marketing Oversight: Develop and implement comprehensive marketing strategies aligned with organizational priorities, including audience growth, customer experience, and virtual service expansion.
- Channel Management: Direct marketing efforts across all digital and traditional platforms—including the website, social media, email campaigns, search, print, and video production—ensuring brand consistency, innovation, and measurable impact.
- Digital Marketing Leadership: Oversee all aspects of digital marketing including paid digital and social media advertising, SEO (search engine optimization), SEM (search engine marketing), and content development for web and YouTube platforms. Identify and leverage new digital tools and trends to maximize reach and engagement with key audiences.
- Campaign & Content Development: Lead the creation of high-impact, mission-aligned campaigns that support various service offerings and reaching new audiences. Drive storytelling initiatives with a strong focus on capturing and amplifying authentic student testimonials and success stories across multimedia channels.
- Brand & Messaging Strategy: Ensure strong, unified brand messaging that connects emotionally and intellectually with target audiences. Oversee production of compelling digital and print materials to reinforce Braille Institute’s value and impact.
- Regional Marketing: Oversee and provide regional marketing support tailored to the unique demographics and multicultural communities served. Partner with regional leaders to develop localized marketing strategies and campaigns that increase awareness, engagement, and participation in programs and services.
- Partnership Marketing: Collaborate with the Senior Director of Partnerships to expand consumer reach and brand awareness through joint campaigns, media opportunities, and community activations.
- Analytics & Optimization: Analyze, track and report performance metrics to inform decisions, refine messaging, optimize campaigns, and demonstrate ROI across all marketing efforts.
- Team Leadership: Manage, mentor, and inspire a team of marketing professionals. Set clear objectives, foster professional growth, and create a culture of collaboration and accountability.
- Cross-Functional Collaboration: Collaborate across departments to align marketing efforts with program development, service delivery, and advocacy initiatives.
- Bachelor’s degree in Marketing, Communications, Business or related field; Master’s degree or MBA preferred.
- Minimum of 8–10 years of progressive experience in marketing and communications, including at least 3 years in a leadership role.
- Proven ability to develop and execute large-scale, multi-channel marketing strategies that drive awareness, engagement, and growth.
- Deep expertise in digital marketing, including paid digital and social media advertising, Search Engine Optimization, Search Engine Marketing, and content creation for web and YouTube.
- Strong creative sensibility with excellent storytelling, writing, and brand development skills.
- Experience managing testimonial campaigns or storytelling initiatives centered around client experiences and community impact.
- Demonstrated ability to use analytics and data to guide strategy and improve marketing performance.
- Collaborative leader with excellent interpersonal, presentation, and team-building skills.
- Experience in nonprofit, healthcare, education, or cause-based marketing is a strong plus.
- Engagement Type: Full-time contract, month-to-month (expected 6–8 months)
- Schedule: 3-4 days onsite in Los Angeles, 1-2 days remote
- Monthly salary range of $10,000 – $12,500
- Braille Institute reserves the right to terminate contract with 30 days notice
- Reports To: Vice President, Marketing & Communications
- Location: Los Angeles, CA
Physical Requirements: Position operates with standard office equipment.
Generous donors keep our life-changing programs and services 100% free! [brailleinstitute.org/give]Help support Braille Institute and give today.
#BIA1
HOW TO APPLY
Complete an online application by clicking the "Apply Now" button below. A Sign-In window will pop up where you can enter your email address and password to log in if you have already created an account on this Career Site. If you don't have an account yet, please click the "Create One Now" link on the Sign-In window to create a new account.
If you encounter an accessibility issue or difficulty creating an account, please send your cover letter and resume to resumes@brailleinstitute.org. Documents submitted as attachments must be in Microsoft Word format with the “.doc” or ".docx" file extension or as an Adobe PDF document. We cannot accept compressed or zipped files.
Salary : $10,000 - $12,500