Brand Director

Position: Brand Director – Supplements (Natural Sleep)

Location: Remote based

Experience/Requirements:

We are partnered with an emerging supplement brand seeking a Brand Director. In this role, you will own end-to-end growth for a high-performance DTC supplement brand, blending brand leadership with performance marketing execution to drive profitable revenue growth across DTC and ecommerce channels.

Experience/Requirements:

• 7–10 years in DTC/ecommerce within the supplement space
• Proven experience scaling supplement brands from early stage through growth stage with full accountability for performance
• Strong command of full-funnel marketing across acquisition, conversion, and retention
• Ability to build both brand equity and performance efficiency simultaneously
• Hands-on ownership of CAC, LTV, and payback—not just reporting on them
• Experience connecting creative, media, and retention into a unified growth engine
• End-to-end ownership of brand growth strategy across DTC and ecommerce channels
• Performance marketing experience across Meta, TikTok, Google, and Amazon
• Proven ability to manage full-funnel execution from acquisition through retention
• Strong understanding of how to balance CAC, LTV, and payback to scale profitably
• Ability to translate brand positioning into high-converting campaigns
• Continuous testing and scaling mindset driven by business outcomes—not platform metrics
• Experience in sleep or sleep-adjacent supplements is a big plus (not required)
  
  

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